I found this 10-minute Jay Abraham video to be an ingenious (and highly actionable) methodology for digging into the core of almost any market and quickly discovering its pains and passions.
Jay shows how to harness the latent copy power of one of the most successful e-commerce models of all time: the Amazon review system.
Take this Top 100 List in Beauty & Fashion as an example. These winning book titles can be used as models for the headlines and sub-heads in your own advertising. Additionally, the Amazon review system is like a giant X-ray machine that gives a savvy marketer a quick and clear picture of what’s going on.
Thanks to Terry Dean for alerting me to this terrific video.
Jeff Fine says
I found myself listening to the first few minutes over and over again. Shortcuts to writing good copy are an absolute necessity to a new consultant like myself. Jay tips on using Amazon to speed up the process was invaluable. Many nuggets of
knowledge which is greatly appreciated.
Geary Jones says
Great information to help me save alot of time generating headlines. I appreciate this website and will continue to visit for further tips.
Derek Brewington says
Thanks for a passing along a great copywriting “helper.”