A friend brought this successful print ad to my attention about a year ago and sent it my way.
I recently wrote a post about it with the headline “Manufactured Proof,” based on the model disclaimer in the ad and the incorrect assumption that the photo was not that of the doctor, Meir Shinitzky, but a model.
The writer of the ad politely explained the purpose of the model disclaimer in the comments below and it’s clear that the man in the photo and Dr. Shinitzky are one in the same.
Lipogen PS looks like a first rate operation as the brief Hopkins’ style video expose of the production facility shows.
I was wrong and apologize for making a snap conclusion without digging deeper.