“Math Wizard Reveals Amazing Secrets Of Calculating Skills
Students shed calculators and pencils with Math Magic.”
The “Math Magic” course was successful in print for many years and, like the “Total Transformation” campaign, is a great example of educational advertising using direct response.
I think it’s incredible how much advertising progresses.
Eugene Schwartz would have said that trying to sell through education is like trying to get a chocolate tea pot to hold hot water yet nowadays we sell through education all over Internet through blogs that education people about products and services.
I’m kinda glad direct mail like this wasn’t so common when I was a kid though as I might have ended up as an accountant 😛