Full Scoop on Boardroom JV, launching Monday, January 10th, is here.
It amazes me.
Quite often, a subscriber will email to ask my opinion of the recently launched “XYZ course.” Inevitably, it’s some flavor of yesterday’s successful traffic tactic or a coaching program.
Now, I spring for a lot of these things myself. Besides being an easy mark, I find a routine diet of desire as a customer is one of the surest ways to bottle it for my own promotions as a marketer.
But what gets me is how so many keep chasing the dragon to discover the latest secret when all the while…
The secret is right in front of their noses
I know the secret.
You know the secret.
You do know it. Don’t you?
The secret is the ability to craft a skillful advertising message that triggers a non-stop flood of orders, inquiries and subscriptions.
Powerful, persuasive advertising copy.
That”s the secret. Always has been. Always will be.
Now, I have a little secret for you.
Did you know that for a meager $100 (65 euros) you can get a million dollar “marketing course” that’ll fortify your ability to craft such a message 10 fold?
In a moment, I’m going to tell you exactly how to get it.
But first, I want you to examine a magical ad, an ad responsible for selling well over a million subscriptions through the pure power of copywriting fascinations.
Fascinations. Bullets. Teasers.
Whatever you call them, your commitment to writing great ones is central to your success as a marketer or copywriter.
And nobody wrote better fascinations then the man who propelled Marty Edelston’s Boardroom Reports into a publishing empire.
His name was Mel Martin.
Mel’s copy was so good, his name was kept a secret for fear he’d be snatched up by a competitor. His copy was so good, the editors of the publication wrote the content after Mel created the mail package.
Mel’s fascination laden direct mail package for Bottom Line Personal was mailed over 100 million times before it was converted into a space ad. The space ad then ran successfully for eight years with little modification.
And what a space ad it is!
Besides a one word headline, an order coupon and one paragraph of copy, the ad is stuffed from floor to ceiling with nothing but teasers.
- What never to eat on an airplane
- Bills it’s ok to pay late
- What your doctor won’t tell you
- What banks don’t want you to know
- Insurance everybody buys but nobody needs
- Frequent flyer “benefits” that COST you money
Arresting. Aren’t they?
Now, have a look at this masterful ad. Count how many of these fascinations get under your skin. Literally agitating you. It’s easy to see why well over a million people responded to this offer.
Mel Martin passed away in 1993, but he forever left his mark on direct mail marketing. And he helped transform Boardroom from a very good company into a legendary company.
In fact, if I were forced to discard my behemoth swipe file of magalogs and direct mail packages but allowed to keep the mailings of just one company, it would be Boardroom. Their marketing material across the board is just that valuable.
Claim Your Million Dollar “Marketing Course” Today
If you’re not already doing this, here’s something you can do today that’ll pay dividends well into the future…and will be worth far more to you than almost any internet product launch.
Head over to Boardroom’s website, Bottom Line Secrets. Order a couple of books or subscriptions in an area that appeals to you.
Wait a week or two and you’ll begin receiving a state of the art collection in direct mail advertising.
This is the surest crash course I know in what topics, headlines and offers are working right now in the areas of health, finance and better living.
Watching the pattern of which offers are mailed, how frequently and in what sequence will teach you more about the trade than any online source I know.
What’s more, besides being excellent publications, the investment is a mere fraction of the latest internet doohickey.
Dave Alston says
thanks for you pearls of wisdom and no nonsense advice here.
V.refreshing these days online.
Couple of years back got one of your products (Online Swipe File?) and still use it all the time -invaluable for my research for copy assignments. Fab, fab, fab!
Nice to know you’re here.
Keep up the good work – I appreciate it.
All the best,
Hendry Lee says
Thanks… I’ve been enjoying your blog. I stumbled upon your site from the search for Maxwell Sackheim’s 40-year control headline.
Subscribed to your RSS feed.
Great advice on the crash coopywriting course. I ordered Schwartz’s grad course — including “Breakthrough Advertising” — from ETR and now receive palava sent by Booardroom, here in Melbourne, Australia.
P.S. Thanks for posting some wonderful ad copy.
Lee Duncan says
Great advice – and build a swipe file while you’re at it – which I’d ignored doing for a few years until I finally wised up.
I can’t resist posting something here today because I came upon your blog a few months back and loved it. Then lost you and couldn’t find you – Aaaaaagh! Don’t you just hate it when that happens?
Anyway, today while looking for something on where to use USP/Guarantees in the product lifecycle, I fluked back upon your site! Bookmarked and registered – phew, I got a second chance.