The Guinness Guide to Cheese is featured in the essential Ogilvy On Advertising.
Yes, this is a brand ad and a damn fine one in the annals of food advertising. The layout with the photos and summaries of the various cheeses make for irresistible reading and of course, all paths lead to Rome… uh, make that Guinness.
“STILTON is perhaps the greatest of the great English cheeses. They eat it with Guinness — ‘that noble liquor-the comeliest o f black malts.’ Guinness Stout is now brewed here, with yeast which is descended from the yeast used in Dublin in 1759.”