Dr. Chris Tomshack built HealthSource into one of the biggest chiropractic franchises in the world on the back of long copy and providing the solution to the biggest driver that gets prospects to take action... PAIN! "The 5 WARNING SIGNS of … [Continue reading] about Chiropractic Marketing Machine
A client I hadn't heard from in a while contacted me at the end of last year. He had a print ad pulling a very respectable three times ad cost and wondered if he could get it even higher. His objective went beyond merely trying to bump response … [Continue reading] about The “With-Without” Formula
One late summer evening, two copywriters sat down at their keyboards to craft sales letters for almost identical products. They were very much alike, these two copywriters. Both had years of experience writing every type of ad and were dynamos at … [Continue reading] about A Tale Of Two Copywriters
This ad with Malcolm Forbes was part of the series Ogilvy and Mather created for the Commonwealth of Puerto Rico. They're flatly some of the best business development ads ever written and were responsible for changing the landscape of the … [Continue reading] about Why Puerto Rico is unique as a place for manufacturers to make more profits
Warning: if you want the long answer to this, it'll take about 20 minutes to read this behemoth of an ad from Victor Schwab. Also, unless you're comfortable working with electron microscopes, printing this on an 8 1/2 x 11 will be a slog (Just … [Continue reading] about How Long Should An Advertisement Be?