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Why Puerto Rico is unique as a place for manufacturers to make more profits

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This ad with Malcolm Forbes was part of the series Ogilvy and Mather created for the Commonwealth of Puerto Rico. They're flatly some of the best business development ads ever written  and were responsible for changing the landscape of the … [Continue reading] about Why Puerto Rico is unique as a place for manufacturers to make more profits

Filed Under: Ogilvy & Mather Direct Swipe File

How Long Should An Advertisement Be?

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Warning: if you want the long answer to this, it'll take about 20 minutes to read this behemoth of an ad from Victor Schwab. Also, unless you're comfortable working with electron microscopes, printing this on an 8 1/2 x 11 will be a slog (Just … [Continue reading] about How Long Should An Advertisement Be?

Filed Under: Direct Response Copywriting Swipe File

Ad Legend Albert Lasker and “Salvaging the Shipwreck”

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"Albert Lasker was the father of modern advertising and - yes - of Madison Avenue. The revolution in promoting and selling which Lasker started in the early 1900s has swept across, and beyond,the Western world. Lasker himself, having taken more money … [Continue reading] about Ad Legend Albert Lasker and “Salvaging the Shipwreck”

Filed Under: Advertising Legends

Ogilvy Ad from Commonwealth of Puerto Rico Series

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Here is another ad in the Commonwealth of Puerto Rico Series -- perhaps one of the most effective business development advertising campaigns ever devised. Why Puerto Rico is the most profitable of Omark Industries' 14 plant sites in 5 … [Continue reading] about Ogilvy Ad from Commonwealth of Puerto Rico Series

Filed Under: Direct Response Copywriting Swipe File, Ogilvy & Mather Direct Swipe File

Ads That Command: Defiant Child?

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Why do some ads hit the white hot center of a market and become the control ads remembered years later, while others fall by the wayside? This long running ad from the child psychology market sheds some light. Here's the powerful, yet economic … [Continue reading] about Ads That Command: Defiant Child?

Filed Under: Direct Response Copywriting Swipe File

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  • Why Puerto Rico is unique as a place for manufacturers to make more profits
  • How Long Should An Advertisement Be?
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  • Ogilvy Ad from Commonwealth of Puerto Rico Series
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