"Albert Lasker was the father of modern advertising and - yes - of Madison Avenue. The revolution in promoting and selling which Lasker started in the early 1900s has swept across, and beyond,the Western world. Lasker himself, having taken more money … [Continue reading] about Ad Legend Albert Lasker and “Salvaging the Shipwreck”
Here is another ad in the Commonwealth of Puerto Rico Series -- perhaps one of the most effective business development advertising campaigns ever devised. Why Puerto Rico is the most profitable of Omark Industries' 14 plant sites in 5 … [Continue reading] about Ogilvy Ad from Commonwealth of Puerto Rico Series
Why do some ads hit the white hot center of a market and become the control ads remembered years later, while others fall by the wayside? This long running ad from the child psychology market sheds some light. Here's the powerful, yet economic … [Continue reading] about Ads That Command: Defiant Child?
He went from the Downtown comedy clubs to the hallowed halls of the J. Walter Thompson ad agency. He started by writing ads and followed his mentor, James Patterson, into the world of writing mysteries, becoming an advertising creative director … [Continue reading] about An Interview with Mystery Writer Chris Grabenstein
Advertisers sabotage themselves in countless ways. But of all the ways to go wrong, this one is the CAPITAL crime of direct response advertising. And, while it's a crime of omission, it murders sales (and growth) like no other. What is … [Continue reading] about The crimes they commit against their ads