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Ads That Command: The Outrageous Challenge

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Through the lens of 2016, this ad's copy might not be up to snuff. But it wasn't scintillating ad copy that kept Robert Allen's ads and spots going strong for decades. Allen had countless competitors in the "nothing down" real estate market -- … [Continue reading] about Ads That Command: The Outrageous Challenge

Filed Under: Direct Response Copywriting Swipe File

Math Wizard Reveals Amazing Secrets Of Calculating Skills

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"Math Wizard Reveals Amazing Secrets Of Calculating Skills Students  shed  calculators  and  pencils  with  Math  Magic." The "Math Magic" course was successful in print for many years and, like the "Total Transformation" campaign, is a great … [Continue reading] about Math Wizard Reveals Amazing Secrets Of Calculating Skills

Filed Under: Direct Response Copywriting Swipe File

Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge

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If you've heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad. It was written in 1975 by the man who showed Gene the ropes in the … [Continue reading] about Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge

Filed Under: Direct Response Copywriting Swipe File

Copywriting: Headline Nightmares

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Whenever I interview a prospective copywriting or consulting client, one of the first questions I usually ask is: "who's this product for?" And more often than I'd like to hear, I get the answer: "it's for everyone." Experience has taught me to … [Continue reading] about Copywriting: Headline Nightmares

Filed Under: Advertising Headlines

Wrinkles FEAR Her

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Helena Rubinstein came to the United States as a penniless Polish immigrant who went on to build one of the largest cosmetics empires in history. And direct response advertising played a key role in pushing her products at retail stores from coast … [Continue reading] about Wrinkles FEAR Her

Filed Under: Direct Response Copywriting Swipe File

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