Through the lens of 2016, this ad's copy might not be up to snuff. But it wasn't scintillating ad copy that kept Robert Allen's ads and spots going strong for decades. Allen had countless competitors in the "nothing down" real estate market -- … [Continue reading] about Ads That Command: The Outrageous Challenge
Math Wizard Reveals Amazing Secrets Of Calculating Skills
"Math Wizard Reveals Amazing Secrets Of Calculating Skills Students shed calculators and pencils with Math Magic." The "Math Magic" course was successful in print for many years and, like the "Total Transformation" campaign, is a great … [Continue reading] about Math Wizard Reveals Amazing Secrets Of Calculating Skills
Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge
If you've heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad. It was written in 1975 by the man who showed Gene the ropes in the … [Continue reading] about Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge
Copywriting: Headline Nightmares
Whenever I interview a prospective copywriting or consulting client, one of the first questions I usually ask is: "who's this product for?" And more often than I'd like to hear, I get the answer: "it's for everyone." Experience has taught me to … [Continue reading] about Copywriting: Headline Nightmares
Wrinkles FEAR Her
Helena Rubinstein came to the United States as a penniless Polish immigrant who went on to build one of the largest cosmetics empires in history. And direct response advertising played a key role in pushing her products at retail stores from coast … [Continue reading] about Wrinkles FEAR Her