Here's a lead generation ad, or a want ad if you will, from Merrill Lynch during their halcyon days in the early 1970s. Before the era of the vampire squids and the CEOs who detonated century old companies with toxic derivatives, Merrill was a … [Continue reading] about Before banks were synonymous with vampire squids
Sarah and the Webatronics Tele Scam
Seth Godin sold a fair number of books with the title, All Marketers Are Liars. And these days, that's just scratching the surface. It seems no matter which way you turn, there's no shortage of nefarious types willing to prey on good-natured -- … [Continue reading] about Sarah and the Webatronics Tele Scam
Ads That Command: The Outrageous Challenge
Through the lens of 2016, this ad's copy might not be up to snuff. But it wasn't scintillating ad copy that kept Robert Allen's ads and spots going strong for decades. Allen had countless competitors in the "nothing down" real estate market -- … [Continue reading] about Ads That Command: The Outrageous Challenge
Math Wizard Reveals Amazing Secrets Of Calculating Skills
"Math Wizard Reveals Amazing Secrets Of Calculating Skills Students shed calculators and pencils with Math Magic." The "Math Magic" course was successful in print for many years and, like the "Total Transformation" campaign, is a great … [Continue reading] about Math Wizard Reveals Amazing Secrets Of Calculating Skills
Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge
If you've heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad. It was written in 1975 by the man who showed Gene the ropes in the … [Continue reading] about Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge