This full pager for the diet pill, TriAdalean, targeting women and weight loss is making the rounds in the USA Weekend, the National Enquirer, The Globe and Parade. "If you’re having a hard time finding a box of TriAdalean diet pills at your local … [Continue reading] about TriAdalean Ad: Controversial “Diet Pill” Hits Market Consumers Excited… Experts Concerned!
ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY?
ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY? OR MISS IT ALTOGETHER BY NOT READING THE JANEWAY LETTER? NO ONE BUT ELIOT JANEWAY HAS BEEN RIGHT— AND MARKET EVENTS HAVE MADE HIM RIGHTER BY THE DAY— ABOUT THE INTERNATIONAL … [Continue reading] about ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY?
Remembering Chet Holmes
Chet Holmes passed away on August 12th after a year-plus long battle with leukemia. He appeared to be on the road to recovery but developed graft verses host disease after a seemingly successful marrow transplant. Chet kept a private weblog for … [Continue reading] about Remembering Chet Holmes
Join the world’s greatest authors in the collecting experience of a lifetime
They're the world's most celebrated authors. Their books have been read by millions of people throughout the world. But until now only the privileged have been able to acquire the modern masterpieces of our greatest writers in prized First … [Continue reading] about Join the world’s greatest authors in the collecting experience of a lifetime
RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)
One of my subscribers, who's among the top five financial copywriters today, put me on the spot about the numbers from this promotion. It's a romantic notion to think that Dan Rosenthal rode off into the sunset with millions in royalties from just a … [Continue reading] about RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)
The FTC As Your Ad Agency
Last week, one of the boldest direct response campaigns went live. * Print ads in The New York and LA Times. * Banners on the home pages of CNN, The Huffington Post and The New York Times. * And a website counterattacking an injunction by the … [Continue reading] about The FTC As Your Ad Agency
I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)
Just a head's up that I'll be razing this site (yes, tearing it down) and rebuilding anew. All of the current content will remain but my intention is to make the site many times more useful by creating lots of niched (and more accurate) categories, … [Continue reading] about I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)
Ernest Shackleton Lead Generation Ad and a Hollywood Swipe
This lead generation ad supposedly ran in the Times of London seeking recruits for Ernest Shackleton's heroic Antarctic expedition. "Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe … [Continue reading] about Ernest Shackleton Lead Generation Ad and a Hollywood Swipe
Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!
Harry Browne author of You Can Profit from a Monetary Crisis shows why a Swiss bank has become one of the best places in the world for your money! His encyclopedic new book gives you all the facts -- and explodes the myths -- about Swiss banks … [Continue reading] about Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!
BiphedAdrene Ad “Super Powerful Diet Pill”
The ad for the "super-powerful" diet pill, BiphedAdrene, from Generix Labs and sold at www.biphedadrene.com has appeared in full page ads in The National Enquirer, The Globe and Parade. It's touted as a two-pronged fat attack and weight loss system … [Continue reading] about BiphedAdrene Ad “Super Powerful Diet Pill”
How To Turn Old Ads Into Gold
It’s rare when you can pick up an ad that’s 40 years old and say: “Hey, great product... wonder if I can still get it?” Rarer still when the copy sings and sells with almost no need for fine tuning all those decades later. But that's exactly what … [Continue reading] about How To Turn Old Ads Into Gold
Beverly Hills Youth Formula
HAVE YOU EVER CONSIDERED COSMETIC SURGERY? Before you decide, you should read this article carefully. We have spent over $100,000 for the right to bring you this information. NOW AVAILABLE EXCLUSIVELY THROUGH THIS ANNOUNCEMENT, the original, … [Continue reading] about Beverly Hills Youth Formula
How to Trade Online AND WIN! (Trading ad)
How to Trade Online AND WIN! Wall Street Expert Reveals the Secrets to Beating the Street Online! Look Before You Leap! Would you jump out of an airplane without a parachute? Then why would you start making trades online before you learned what … [Continue reading] about How to Trade Online AND WIN! (Trading ad)
“How I raised myself from a failure at 29 to become a $250 per day success!”
Here's Victor Schwab's ad for Frank Bettger's landmark book: How I Raised Myself from Failure to Success in Selling. “How I raised myself from a failure at 29 to become a $250 per day success!” ...that's the amazing personal story FRANK BETTGER … [Continue reading] about “How I raised myself from a failure at 29 to become a $250 per day success!”
At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?
By any standard, this is brilliant DR, though it's not technically speaking an insurance ad. "At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?" I've expressed my admiration for Cenegenics since they first came on … [Continue reading] about At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?
Should She Accept It?
Perhaps, no early 20th Century copywriter is as unheralded as Lillian Eichler Watson. With the exception of Victor Schwab, it's hard to think of a contemporary of hers who sold more books. Eichler shared office space with a veritable all star team … [Continue reading] about Should She Accept It?