• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Money Machines

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Direct Mail Money Machines
  • Magic Headlines Vol 2

TriAdalean Ad: Controversial “Diet Pill” Hits Market Consumers Excited… Experts Concerned!

by 5 Comments

This full pager for the diet pill, TriAdalean, targeting women and weight loss is making the rounds in the USA Weekend, the National Enquirer, The Globe and Parade. "If you’re having a hard time finding a box of TriAdalean diet pills at your local … [Continue reading] about TriAdalean Ad: Controversial “Diet Pill” Hits Market Consumers Excited… Experts Concerned!

Filed Under: Diet Advertising

ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY?

by 2 Comments

ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY? OR MISS IT ALTOGETHER BY NOT READING THE JANEWAY LETTER? NO ONE BUT ELIOT JANEWAY HAS BEEN RIGHT— AND MARKET EVENTS HAVE MADE HIM RIGHTER BY THE DAY— ABOUT THE INTERNATIONAL … [Continue reading] about ARE YOU ABOUT TO BE CAUGHT ON THE WRONG SIDE OF THE 1980 GOLD PLAY?

Filed Under: Financial Advertising

Remembering Chet Holmes

by 7 Comments

Chet Holmes passed away on August 12th after a year-plus long battle with leukemia. He appeared to be on the road to recovery but developed graft verses host disease after a seemingly successful marrow transplant. Chet kept a private weblog for … [Continue reading] about Remembering Chet Holmes

Filed Under: Blog

Join the world’s greatest authors in the collecting experience of a lifetime

by Leave a Comment

They're the world's most celebrated authors. Their books have been read by millions of people throughout the world. But until now only the pri­vileged have been able to acquire the modern master­pieces of our greatest writers in prized First … [Continue reading] about Join the world’s greatest authors in the collecting experience of a lifetime

Filed Under: Direct Response Copywriting Swipe File

RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)

by 6 Comments

One of my subscribers, who's among the top five financial copywriters today, put me on the spot about the numbers from this promotion. It's a romantic notion to think that Dan Rosenthal rode off into the sunset with millions in royalties from just a … [Continue reading] about RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)

Filed Under: Financial Advertising

The FTC As Your Ad Agency

by 16 Comments

Last week, one of the boldest direct response campaigns went live. * Print ads in The New York and LA Times. * Banners on the home pages of CNN, The Huffington Post and The New York Times. * And a website counterattacking an injunction by the … [Continue reading] about The FTC As Your Ad Agency

Filed Under: Blog

I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)

by 2 Comments

Just a head's up that I'll be razing this site (yes, tearing it down) and rebuilding anew. All of the current content will remain but my intention is to make the site many times more useful by creating lots of niched (and more accurate) categories, … [Continue reading] about I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)

Filed Under: Eugene Schwartz Copywriting Swipe File

Ernest Shackleton Lead Generation Ad and a Hollywood Swipe

by 9 Comments

This lead generation ad supposedly ran in the Times of London seeking recruits for Ernest Shackleton's heroic Antarctic expedition. "Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe … [Continue reading] about Ernest Shackleton Lead Generation Ad and a Hollywood Swipe

Filed Under: Blog

Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!

by 1 Comment

Harry Browne author of You Can Profit from a Monetary Crisis shows why a Swiss bank has become one of the best places in the world for your money! His encyclopedic new book gives you all the facts -- and explodes the myths -- about Swiss banks … [Continue reading] about Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!

Filed Under: Direct Response Copywriting Swipe File

BiphedAdrene Ad “Super Powerful Diet Pill”

by 21 Comments

The ad for the "super-powerful" diet pill, BiphedAdrene, from Generix Labs and sold at www.biphedadrene.com has appeared in full page ads in The National Enquirer, The Globe and Parade. It's touted as a two-pronged fat attack and weight loss system … [Continue reading] about BiphedAdrene Ad “Super Powerful Diet Pill”

Filed Under: Diet Advertising

How To Turn Old Ads Into Gold

by 9 Comments

It’s rare when you can pick up an ad that’s 40 years old and say: “Hey, great product... wonder if I can still get it?” Rarer still when the copy sings and sells with almost no need for fine tuning all those decades later. But that's exactly what … [Continue reading] about How To Turn Old Ads Into Gold

Filed Under: Direct Response Copywriting Swipe File

Beverly Hills Youth Formula

by 1 Comment

HAVE YOU EVER CONSIDERED COSMETIC SURGERY? Before you decide, you should read this article carefully. We have spent over $100,000 for the right to bring you this information. NOW AVAILABLE EXCLUSIVELY THROUGH THIS ANNOUNCEMENT, the original, … [Continue reading] about Beverly Hills Youth Formula

Filed Under: Direct Response Copywriting Swipe File

How to Trade Online AND WIN! (Trading ad)

by Leave a Comment

How to Trade Online AND WIN! Wall Street Expert Reveals the Secrets to Beating the Street Online! Look Before You Leap! Would you jump out of an airplane without a parachute? Then why would you start making trades online before you learned what … [Continue reading] about How to Trade Online AND WIN! (Trading ad)

Filed Under: Direct Response Copywriting Swipe File

“How I raised myself from a failure at 29 to become a $250 per day success!”

by Leave a Comment

Here's Victor Schwab's ad for Frank Bettger's landmark book: How I Raised Myself from Failure to Success in Selling. “How I raised myself from a failure at 29 to become a $250 per day success!” ...that's the amazing personal story FRANK BETTGER … [Continue reading] about “How I raised myself from a failure at 29 to become a $250 per day success!”

Filed Under: Direct Response Copywriting Swipe File

At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?

by Leave a Comment

By any standard, this is brilliant DR, though it's not technically speaking an insurance ad. "At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?" I've expressed my admiration for Cenegenics since they first came on … [Continue reading] about At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?

Filed Under: Direct Response Copywriting Swipe File

Should She Accept It?

by Leave a Comment

Perhaps, no early 20th Century copywriter is as unheralded as Lillian Eichler Watson. With the exception of Victor Schwab, it's hard to think of a contemporary of hers who sold more books. Eichler shared office space with a veritable all star team … [Continue reading] about Should She Accept It?

Filed Under: Direct Response Copywriting Swipe File

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to page 6
  • Go to page 7
  • Interim pages omitted …
  • Go to page 23
  • Go to Next Page »

Primary Sidebar

YOURS FREE...
Money making marketing secrets from Bruce Lee!

Recent Posts

  • Magic Headlines Volume 2 (UPDATED)
  • “Fat Magnets”… Copy Crooks… and a MAGIC Weight Loss Headline
  • George Haylings: Info Marketer Who Laughed at the Depression
  • 12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans
  • The Case Against Swiping Part 1 (UPDATE)
  • One of the All Time GREATS in the History of Food & Beverage Advertising
  • Attack of the Killer TINYTORIALS
  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • One of the Greatest U.S.P.s You’ll Ever See
  • Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
Your Christmas Present?
MAGIC HEADLINES Vol. 2
 

Secondary Sidebar

 
 
 
 
 
 
 
 

Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer