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Join the world’s greatest authors in the collecting experience of a lifetime

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They're the world's most celebrated authors. Their books have been read by millions of people throughout the world. But until now only the pri­vileged have been able to acquire the modern master­pieces of our greatest writers in prized First … [Continue reading] about Join the world’s greatest authors in the collecting experience of a lifetime

Filed Under: Direct Response Copywriting Swipe File

RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)

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One of my subscribers, who's among the top five financial copywriters today, put me on the spot about the numbers from this promotion. It's a romantic notion to think that Dan Rosenthal rode off into the sunset with millions in royalties from just a … [Continue reading] about RETRACTION: $12 Million Dollar Direct Mail Letter (Dan Rosenthal)

Filed Under: Financial Advertising

The FTC As Your Ad Agency

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Last week, one of the boldest direct response campaigns went live. * Print ads in The New York and LA Times. * Banners on the home pages of CNN, The Huffington Post and The New York Times. * And a website counterattacking an injunction by the … [Continue reading] about The FTC As Your Ad Agency

Filed Under: Blog

I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)

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Just a head's up that I'll be razing this site (yes, tearing it down) and rebuilding anew. All of the current content will remain but my intention is to make the site many times more useful by creating lots of niched (and more accurate) categories, … [Continue reading] about I’ll Teach Your to Master Transcendental Meditation In a Single Evening… (Gene Schwartz)

Filed Under: Eugene Schwartz Copywriting Swipe File

Ernest Shackleton Lead Generation Ad and a Hollywood Swipe

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This lead generation ad supposedly ran in the Times of London seeking recruits for Ernest Shackleton's heroic Antarctic expedition. "Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe … [Continue reading] about Ernest Shackleton Lead Generation Ad and a Hollywood Swipe

Filed Under: Blog

Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!

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Harry Browne author of You Can Profit from a Monetary Crisis shows why a Swiss bank has become one of the best places in the world for your money! His encyclopedic new book gives you all the facts -- and explodes the myths -- about Swiss banks … [Continue reading] about Harry Browne shows why a Swiss bank has become one of the best places in the world for your money!

Filed Under: Direct Response Copywriting Swipe File

BiphedAdrene Ad “Super Powerful Diet Pill”

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The ad for the "super-powerful" diet pill, BiphedAdrene, from Generix Labs and sold at www.biphedadrene.com has appeared in full page ads in The National Enquirer, The Globe and Parade. It's touted as a two-pronged fat attack and weight loss system … [Continue reading] about BiphedAdrene Ad “Super Powerful Diet Pill”

Filed Under: Diet Advertising

How To Turn Old Ads Into Gold

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It’s rare when you can pick up an ad that’s 40 years old and say: “Hey, great product... wonder if I can still get it?” Rarer still when the copy sings and sells with almost no need for fine tuning all those decades later. But that's exactly what … [Continue reading] about How To Turn Old Ads Into Gold

Filed Under: Direct Response Copywriting Swipe File

Beverly Hills Youth Formula

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HAVE YOU EVER CONSIDERED COSMETIC SURGERY? Before you decide, you should read this article carefully. We have spent over $100,000 for the right to bring you this information. NOW AVAILABLE EXCLUSIVELY THROUGH THIS ANNOUNCEMENT, the original, … [Continue reading] about Beverly Hills Youth Formula

Filed Under: Direct Response Copywriting Swipe File

How to Trade Online AND WIN! (Trading ad)

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How to Trade Online AND WIN! Wall Street Expert Reveals the Secrets to Beating the Street Online! Look Before You Leap! Would you jump out of an airplane without a parachute? Then why would you start making trades online before you learned what … [Continue reading] about How to Trade Online AND WIN! (Trading ad)

Filed Under: Direct Response Copywriting Swipe File

“How I raised myself from a failure at 29 to become a $250 per day success!”

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Here's Victor Schwab's ad for Frank Bettger's landmark book: How I Raised Myself from Failure to Success in Selling. “How I raised myself from a failure at 29 to become a $250 per day success!” ...that's the amazing personal story FRANK BETTGER … [Continue reading] about “How I raised myself from a failure at 29 to become a $250 per day success!”

Filed Under: Direct Response Copywriting Swipe File

At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?

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By any standard, this is brilliant DR, though it's not technically speaking an insurance ad. "At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?" I've expressed my admiration for Cenegenics since they first came on … [Continue reading] about At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?

Filed Under: Direct Response Copywriting Swipe File

Should She Accept It?

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Perhaps, no early 20th Century copywriter is as unheralded as Lillian Eichler Watson. With the exception of Victor Schwab, it's hard to think of a contemporary of hers who sold more books. Eichler shared office space with a veritable all star team … [Continue reading] about Should She Accept It?

Filed Under: Direct Response Copywriting Swipe File

Dr. Frank Ryan Abdominal Fat Reducer: Diet to Hollywood Stars

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Dr. Frank Ryan's Abdominal Fat Reducer is touted as the weight loss pill "provided to Hollywood stars by famous plastic surgeon." Frank Ryan is the late Beverly Hills plastic surgeon who was a rock star in his industry. His last Twitter Tweet and … [Continue reading] about Dr. Frank Ryan Abdominal Fat Reducer: Diet to Hollywood Stars

Filed Under: Diet Advertising

Sunday Swipes (Retire Beautiful!)

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Ah, retirement advertising. Once upon a time it was so straightforward. Just like that cherished phase of life, retirement, from the middle-French word retirer meaning to withdraw. But hardly anyone seems to be withdrawing any longer and when they … [Continue reading] about Sunday Swipes (Retire Beautiful!)

Filed Under: Direct Response Copywriting Swipe File

Golf Advertorial (Lead Generation Ad)

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Here's an effective "ad within an advertorial." At first glance, this newspaper page appears to have an article, "Natural Golf earns coveted 'Top 25 Golf School' for 2002," as well as an unambiguous ad in reverse type, "FREE GOLF VIDEO." But the … [Continue reading] about Golf Advertorial (Lead Generation Ad)

Filed Under: Direct Response Copywriting Swipe File

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Recent Posts

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Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

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