A few weeks ago I posted an ad from the pioneer of copywriting fascinations: Mel Martin. My subscribers wanted more so here goes. There is no area in copywriting that'll pay you bigger dividends faster than crafting great bullets. And who better … [Continue reading] about More Copywriting Fascinations from Mel Martin
I haven't run into a recent print ad sporting a "Who Else Wants?" headline in a long time. Maybe there's a reason for that. Online however, it seems like most offers for yesterday's obsolete doohickey come today's big launch, embrace this headline … [Continue reading] about Who Else Wants This Headline Template Put to Sleep?
"Most Of What You Have Will Be Wiped Out In the Coming Currency Collapse -- Unless You're Ready For It" Hits you right between the eyes, doesn't it? It seems like every few years, an economist comes out with a book predicting the … [Continue reading] about How Marketers Can Profit from the U.S. Currency Collapse
Here's an ad typical of Gary Halbert's work in the mid-1970's. Two give aways these are Halbert's ads are the North Canton, Ohio address and the name of the company: Good News Publishing. Matching the success of the "Coat of Arms" letter was a hard … [Continue reading] about Gary Halbert Ad #11 “How To Make Money With Your Credit Cards”
Here's a long copy ad from Gary Halbert's most successful student, Ben Suarez, around 1977. Sorry for the eye strain. This is the best I could come up with for a low resolution jpg file. Little has changed with Suarez Corporation Industries' copy … [Continue reading] about Ben Suarez Ad: “Fountain of Youth Discovered By Little Known Civilization 2300 Years Ago”