• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Blog

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Direct Mail SMASHES Censorship

Quiet Direct Mail Domination

 

Suarez Corporation has mailed hundreds of millions of mail pieces in its 30+ year history, and has banked over $100 million a year for the last 25 years.

You won’t see any fancy graphic elements or complex layouts in these packages.

You certainly won’t see the kind of copy that draws attention to itself — copy that most writers and direct mail marketers think of when they hear direct mail package.

What you’ll see is the textbook official approach that has quietly dominated direct mail for decades.

DM Letter #1: The Fedex Factor (7 megabyte PDF)

DM Letter #2: Regional segmentation in DM (7.8 megabyte PDF)

Notice the package components and copy employed in these pieces, like “Authorized Discount Claim Form.” This is one of several response drivers that’s put SCI head and shoulders above its competitors.

There isn’t a single book, direct marketing course, or seminar that’s identified it as such, but the FedEx Factor (formatting the carrier in the trademark purple and orange colors of FedEx), has been one of the pillars for SCI’s direct mail success.

You can download both of these mail packages by clicking on the links above.


I’ve seen a lot of BLUEPRINT type products over the years, invested in many… and even authored a few myself.  But I’ve only encountered ONE that can lay claim to calling itself the $100 Million Blueprints… that’s because it hails from a company that’s turned over $100 million every year for over two decades.

And Suarez Corporation is the ONLY direct response company I know that’s ever revealed its methodologies and practices in public. I searched for many years before getting a hold of these 25+ hour house training videos. (CLICK HERE.)

If you or your clients do any volume of print advertising or direct mail, take a serious look because for the price of a small ad insertion or a DM test drop, these seminar recordings could be worth a fortune to your business

Primary Sidebar

YOURS FREE...
Money making marketing secrets from Bruce Lee!

Recent Posts

  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • One of the Greatest U.S.P.s You’ll Ever See
  • Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
  • From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)
  • The Power of Demonstration… During a SEISMIC WAVE of Demand
  • In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
  • SMASHING 800-Pound Gorilla Objections in Your Headline
  • Copy Test: “Write If You Want Work” (UPDATE)
  • Charlie Allen’s AMAZING Golf & Fishing Advertorials
  • “525 Castles & Palaces $15” (“Ogilvy Orchestration” Travel Advertising)
Your Christmas Present?
MAGIC HEADLINES Vol. 2
 

Secondary Sidebar

 
 
 
 
 
 
 
 

Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer