If you’re a serious direct marketer, you already know what a swipe file is.
Beyond the conventional definition of a collection of winning ads, every master marketer I know of uses a swipe file not just for inspiration for writing advertising copy but for:
- Product creation
- Advertising and business strategy
- Creating entire business models
The world’s most successful direct response ad writer said of it, it’s:
“The best source I have ever found.”
If you’re a serious direct response marketer or copywriter, here are the details: