This example reminds us that great advertising is timeless.
Schwab laser targets his audience and dangles a realizable promise in front of them.
It’s sobering for fledgling ad writers today to see such direct response sophistication from a 21-year -old in the year 1919.
The results-based testimonials trump most that we encounter today.
$100 in 1919 translates to about $1,200 today.
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