• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Blog

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Direct Mail SMASHES Censorship

Victor Schwab Ad #8: A Message to Bookkeepers Wishing To Earn

by Leave a Comment

Victor Schwab AdThis ad was written 89 years ago by 21-year-old copywriter, Victor Schwab, who now firmly belongs to the Pantheon of great advertising people of the 20th Century.

This example reminds us that great advertising is timeless.

Schwab laser targets his audience and dangles a realizable promise in front of them.

It’s sobering for fledgling ad writers today to see such direct response sophistication from a 21-year -old in the year  1919.

The results-based testimonials trump most that we encounter today.

$100 in 1919 translates to about $1,200 today.

To save the PDF to your hard drive, right click on the image and choose either “Save Target As” or “Save Link As.”

Filed Under: Direct Response Copywriting Swipe File

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

YOURS FREE...
Money making marketing secrets from Bruce Lee!

Recent Posts

  • Interview with an Under-the-Radar SUPER STAR Who Sold 200,000 Books a Year
  • Copy That TRANSCENDS the Product for Sale Part 2 (“Your Silver Passport to Travel the World”)
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • One of the Greatest U.S.P.s You’ll Ever See
  • Jeff Paul’s Greatest Story Selling Ad… and What’s Become of Him
  • From RED HOT Lead Gen that Rocked Response in the Silver Market… to a 3,300 Word Double Page Spread (Dan Rosenthal Dynamite)
  • The Power of Demonstration… During a SEISMIC WAVE of Demand
  • In Memory of a Marketing Legend (Joe Sugarman 1938-2022)
  • SMASHING 800-Pound Gorilla Objections in Your Headline
  • Copy Test: “Write If You Want Work” (UPDATE)
  • Charlie Allen’s AMAZING Golf & Fishing Advertorials
  • “525 Castles & Palaces $15” (“Ogilvy Orchestration” Travel Advertising)
Your Christmas Present?
MAGIC HEADLINES Vol. 2
 

Secondary Sidebar

 
 
 
 
 
 
 
 

Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer