This has got more potential than anything I’ve seen in a while.
If you do any form of email marketing, this is something you’ll want to test asap because now you can embed YouTube videos that play directly in your customers’ Gmail Inboxes.
No need for your customers to click on an outbound link or take an intermediate step, they just click on the play button and your video plays immediately.
So, lets say you intend to send your customers to a long scroller of a sales letter. You can now record a two-minute video with your webcam, upload the video to YouTube, then include the Youtube URL in your email broadcast.
The upshot is, you can give your customers a quick overview with a call to action at the end of the video before they click on the target link in your email message. This can make a world of difference when your customers arrive on your sales page.
And with Gmail possessing over 100 million users, plus being the fastest growing email service, this isn’t something to ignore.
You don’t need fancy production values or be a polished speaker to do this. If you screw up, as I did several times before recording this, you just do it over. Another benefit of embedding videos that play in your customers’ Inboxes is you establish you’re a real person. It’s hard to do enough of that.
No doubt, we’ll be seeing a lot of YouTube content sent directly into our email Inboxes in the near future. God help us when the spammers catch on!