• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Money Machines

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Direct Mail Money Machines
  • Magic Headlines Vol 2

12-Year Diet Plan Control That Beat the Odds in a Sea of Charlatans

by

No supplements for sale in this 1,971 word epic.

This weight loss ad lasted the equivalent of several lifetimes (from 1992-2004) at a time when outrageous claims dripped off the page of almost every diet ad.

This one is different.

What are the 15 fat-burning foods? You’ve GOT to read the ad.

“Here are the 15 fat-burning foods
that cause you to lose weight…”

A $24.95 report wasn’t chump change in the early 2000s, yet this ad kept selling with thousands of insertions.

This ad boasts the question and answer copy that was common at the time among many successful advertisers.

What’s the story with question and answer copy? When done right, the advertiser includes REAL questions that prospects repeatedly ask and answers them in the copy.

“Nutritionists have discovered that certain foods cause you to lose weight. These are foods with fat-burning calories. The more you eat, the more weight you lose. In a report that you can receive without obligation, you will discover what these foods are, why they cause you to lose weight, and how.

QUESTION: How can certain foods cause you to lose weight?

ANSWER: Experiments have shown that 15 particularly healthful and nutritious foods (some of which are vegetables and fruits) burn more calories than they contribute. So the more you eat, the more you burn off your excess weight. These foods (with fat-burning calories) are transformed into energy, not fat.”

The advertiser quickly pivoted from the 90s “bikini appraoch”
and cemented a breakthrough ad

Filed Under: Diet Advertising, Print Ad Powerhouses

Primary Sidebar

Recent Posts

  • An Interview with Mystery Writer Chris Grabenstein
  • George Haylings: Info Marketer Who Laughed at the Depression
  • The Case Against Swiping Part 1 (UPDATE)
  • Promise + Proof = Profits
  • Strange Ads That Sell
  • David Ogilvy and the 10 Day Home Confinement Ad
  • Attack of the Killer TINYTORIALS
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • They Laughed At the John Caples Swipe… Until! (UPDATED)
  • SMASHING 800-Pound Gorilla Objections in Your Headline
  • Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge
  • The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)

Secondary Sidebar

 
 
 
 
 
 
 
 

Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer