“Five disturbing facts…” was a widely inserted display ad from the early 1970’s, created by Richard Calderhead’s ad agency, Calderhead Jackson.
Though the agency, as its client, was only a few years from extinction at the time this ad ran, this was an example of the high level of direct response the agency put out.
The ad is one part product positioning statement, one part industry expose.
Though this is an ad for yesteryear’s obsolete product, the copy still shines through.
Of course, the speaker manufacturer, Rectilinear Research, produced a superior product which is the launchpad for all great copy.
Click on the thumbnail to download a PDF of the ad.
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