This financial lead generation took the world of print by storm in 1974.
I’m virtually certain it’s the work of copywriting legend, Dan Rosenthal.
This 330 word ad to the left was so successful at sucking out red hot leads in the silver market — it had hundreds of insertions as a fractional space ad in 1974 — that it was tested as a MASSIVE 3,300 word (DPS) double page spread.
Here it is.
Louis E. Carabini, President of the Pacific Coast Coin Exchange answers 29 questions about investing in silver
I wish I could tell you, [wlm_firstname], that after this two-page spread ran that Pacific Coast Coin Exchange exclusively ran it instead of the fractional space ad, but that’s not the case.
It appeared one time on February 4, 1974 in Barron’s National Business and Financial Weekly and that was that.
For low cost and high quality lead generation, the math didn’t pan out compared with the lean-and-mean 330-word space ad that had insertions by the hundreds.
Still, I can’t help but be floored by the POWER of this epic Q&A ad, especially in the INFLATIONARY times we find ourselves in again in 2022.
Rosenthal’s copy really captures it like time has stood still.
“Real estate can be an attractive inflation hedge. However, it requires maintenance and is subject to taxes. Furthermore, each parcel of real estate is unique-unto-itself, so there’s no way of knowing how much it’s worth.
But worst of all, real estate is one of the most illiquid of investments, It can take months, a year or more to find a buyer for your particular piece or property. Thus, if you need money fast, you may have to sell al a steep discount.
Silver. For nearly 2,600 years, since the first silver coinage, people have turned to silver for financial protection because silver generally performs well in bad times. Why is silver such an effective hedge? Here are 2 reasons:”