From the ‘cornerman’ to direct response players on 5 continents...
“How To Get the Guts of 68 SELF-HELP Mailbox WINNERS in 6 Seconds”
And turn your computer into a “SWIPE DRIVE”
of self-help control copy
• Thousands of instantly searchable keywords and phrases in self-help
• Saves countless hours on research and copy creation
• Hands you the world class direct mail knowledge
that’d take years and cost thousands to acquire
• Say good-bye to “the butterflies” no matter who
you’re writing for… or against!
• DOZENS of self-help genres in this 12-Year collection
• Includes BONUS print ad collection:
“Secrets of Selling Self-Help”
From: Lawrence Bernstein
Hinton, Alberta (31° C)
Wenesday 12:43 pm
Dear Copywriting Friend,
Do you remember the “good ol’ days” of selling self-help products online?
Around the year 2005?
It was pretty simple.
All you needed to do was create a product… throw up a sales letter… and then send traffic to your promo.
And the orders would come… and keep coming.
It was an amazing thing while it lasted.
But then something happened.
Overnight, it seemed like everyone got in on the “life coach” or the “law of attraction coach” act.
And, homespun personal development products spread across the web like wild mushrooms.
Suddenly, it became much harder to sell online with a plethora of “me too” products and ad claims that all sounded the same.
For most online marketers today, it’s much harder to sell than it was then.
But for those in the know, times and trends mean little.
Why so?
As a grizzled mail order man once told me… “don’t pay too much attention to copy, unless it’s got a stamp on it!”
If you’re a serious personal development marketer or copywriter… consider this….
How much easier would writing copy be with an endless stream of money-making ideas from control package copy… right at your fingertips?
Start by imagining the following:
- Imagine instantly turning up relevant ad copy from mail order’s top copywriters for any self-help promotion you’re working on.
- Imagine holding the road maps for selling everything from self-help books… to audio programs… and everything in between.
- Imagine eliminating the roadblocks that plague even the best and ablest self-help copywriters.
- Imagine demolishing deadlines with the copywriting speed of instantly searchable controls… just a mouse click away.
- Imagine doubling… or tripling the number of members at your membership sites… with the power of proven direct mail copy and marketing.
- Imagine boosting your response rates… bumping your stick rates… and smashing control packages.
- Imagine having a vast midnight resource that gets the copy flowing… lifts response… makes your clients giddy… and keeps the projects coming.
Stop guessing what your customers want…
you’ll know what they want in dozens of markets
It’s not just knowing WHAT to say but HOW to say it…
To be successful, you have to know the right leads, set-ups and appeals that will get to the credit card in your customer’s wallet… and there’s no better teacher than successful direct mail.
Imagine INSTANTLY being able to “tap in” to the customers in these self-help markets and DOZENS more… when you know how to speak “their” language.
• Gain the advantage in any verbal encounter by learning the secret language of covert communications
• The ONE AND ONLY THING you need to know to succeed in business and life
• Rid Yourself Of Any Negative Emotions Easily And Painlessly, On The Spot And Become a Millionaire
• Discover the Spiritual Solution to Every Problem
• Ask for And Receive EXACTLY What Your Want EVERY Time!
• Be Smarter, Sharper, and More Mentally Fit in Just 5 Minutes a Day!
• How to Stay Motivated
• Increase Sales, Immediately Boost Profits, Immediately improve Your Lifestyle!
• Develop a memory so powerful, you’re like a human computer!
• NEWEST Stress-Free, Fast-Track Productivity System …
• Imprint Your DNA for Lasting Wealth and Happiness!
• Set up a WEALTH MACHINE that fills your pockets with $100,000 a year or more
Q: Are the ads in the Self-Help Swipe Drive also included in your Ultimate Online Swipe File membership site?
A: No, the overwhelming majority are NOT in the UOSF, and the handful that are haven’t had every keyword extracted and made searchable, like the Self-Help Swipe Drive.
Q: Do I need to be a highly proficient copywriter to benefit from the swipe drive?
A: Absolutely not! In the words of advertising legend, Robert Collier, “You’ll learn more from one winning ad than you would from a thousand pages of theory.”
Q: Are these ads current controls?
A: They’re a mix of current controls and long standing controls. You’ve got a complete swipe file in dozens of different self-help categories. Best of all, these promos are evergreen.
Q: What are the self-help categories I can find mailings for?
A: They’re legion! In no particular order, here goes: Success (General) & Success Programming, Law of Attraction (LOA), Subconscious Programing, Hypnosis, Psychic, Occult, Mind Control, Energy, Sleep, Healing, Past Lives, Better Brain, Peak Performance, Motivation, Self-Discipline, Spiritual Evolution, Enlightenment, Self-Sabotage, Speed Reading, Business Development , Negotiation, Sales, Wealth Creation, Memory Improvement, Leadership, Time Management, Organization, Self-Discipline, Goals, Public Speaking and Communication and more.
Q: What if I have an older computer… can I still take advantage of the “swipe drive?”
A: Yes! I’ve tested the download, file extraction and swipe drive search on a cluttered up, seven year old lap-top now used by my kids. I was able to get up and running from scratch in 12 minutes and the swipe drive worked almost as fast as on a new, out of-the-box Mac. Obviously, you need space on your computer’s hard drive.
Q: What if I’m already a monthly member of the Ultimate Online Swipe File and pick up the Self-Help Swipe Drive.
A: Your next month is gratis.
Q: I’m not super tech savvy. Will you show me how to set-up the “swipe drive” on my computer?
A: The 9-page Quickstart guide in PDF shows you the step-by-step, whether you’re on a Windows computer or a Mac.
Q: Do I need any special software to use the swipe drive?
A: All you need is the free version of Adobe Reader which you should already have on your computer. Just don’t try using the swipe drive on your Iphone!
Q: How long will it take me to download?
A: It’s a modest sized file at 288 megabytes, so it should take about 10 minutes. Once you’ve got it on your computer, you’ll save untold hours in future on world class research and copy creation. You’ll also receive the BONUS print ad collection: “Secrets of Selling Self-Help” by month’s end. (I’ve been a frequent flyer poster boy for the last quarter so it’s taken a while to round up these print ad swipes.
Q: Are the swipes in your Ultimate Online Swipe File membership site OCR compatible, so I can search inside the PDF… and add those to my swipe drive?
A: The incoming ones are and the rest will be converted over the next few months.
“Your new ‘swipe drive’ is to direct response copywriting what the jet is to air travel!”
“Lawrence,
Thank you for the Big Ideas Health Swipes!
I must confess, it’s always been a slow and long process to research health promotions, especially when I am looking for very specific kinds of promotions.
But now you’ve changed the how I – as a copywriter and creative director – do my research.
Your Big Ideas Health Swipes will speed up anyone’s research and idea generation.
It’s simply ingenious how I can narrow my research down to very specific words even. Right on my computer!
“Your new ‘swipe drive’ is to direct response copywriting what the jet is to air travel!”
Definitely a must for any serious copywriter.
Phillip Burmeister
Creative director & Copywriter
“Beaten A-list, world-class copywriting and design competition – 4 straight times.”
“Made a difference in my career.”
“Just keep on doing what you’re doing. Your site has helped me tons! It’s made a difference in my career.”
(Email extract from a financial copywriter on 1/18/13. I’m awaiting permission to use his name.)
“What it really takes to sell.”
If you want to learn what it really takes to sell – well, every single thing he shows has a lesson. I got two ideas this morning for something I am working on, which is actually a get-rich-slowly-but-surely educational service for marketers.”
Drayton Bird
Direct marketing legend
DraytonBird.com
“Lawrence is the world’s greatest direct response ad researcher…
and one heckuva copywriter.”
“One of the secrets I teach copywriters and marketers who want to be more successful is to be sure they read a great direct response ad every day.
But where do you find an almost limitless supply of great ads to be inspired by?
The best source I have ever found is Lawrence’s Ultimate Online Swipe File. I’ve been writing copy for more than 40 years now, and I still do my ‘ad-a-day’ thing, just to keep sharp.
I never fail to be inspired with new ideas when browsing through Lawrence’s collection of ads. I would gladly have paid him ten times, even 100 times its price. Investing in your own knowledge is always the greatest investment you can make, and this is one of the smartest ways to do it.”
Gary Bencivenga
Copy legend
MarketingBullets.com
“…one crazy dude”
“You’re one crazy dude to do all this work, but until you get therapy, I’ll take advantage of it with glee!”
Dr. Jack Booman
(Leading chiro copywriter… and a darn nice guy.)
“…I think will hit large.”
Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do. Just so you know, I intend to talk up your site in my next issue of the Copywriter’s Roundtable. Terrific, generous stuff.
John Forde
A-List copywriter, author (and Parisian)
CopywritersRoundtable.com
“$20,000 in just two weeks.”
Your manual has been instrumental in me writing an ad that generated over $20,000 in just two weeks, so cudos to you Lawrence.”
Dr. Ivan Carney, Temecula, CA
“If Lawrence has got a product for sale, you should get it!”
Marty Edelson
Founder of Boardroom Inc.
BottomlinePublications.com
“….more clients than I can handle.”
“…I’ve been fine. Thanks to your guidance, my business is booming. I literally have more clients than I can handle.”
From a copywriter who wishes to remain anonymous, (yes, they exist!) Received: Mon, Nov 11, 2013 at 9:20 PM
“50 Times Guarantee or It’s Free”
It’s a bold, yet simple proposition… and one I have 100% confidence in because countless others before you have seen and experienced the results.
Forget about modest returns.
The Self-Help Swipe Drive must be worth 50 TIMES your investment… or it’s 100% FREE. You’ll be the sole judge. Take a full 60 days to put it to the test and convince yourself of its staggering value to your business.
Because once you get the swipe drive set up on your computer, your copywriting creation process and research methodology take a quantum leap.
It’s like having an all-star squad of self-help copywriters and researchers at your beck and call ready to… feed you countless ideas… polish your copy to smoothness… and give you the blinding speed most writers can only dream of.
Best of all, you’ll have the iron-clad confidence and certainty that you’ll leave no stone unturned…. as you watch your hit rate climb… and turn around time plummet.
As the ex-captain of the English cricket team, Graham Gooch, once said:
“If you fail to prepare, prepare to fail.”
You’re only moments away from being better prepared than ever!
