Perhaps, one of the most penetrating insights into Eugene Schwartz’s control crushing copy was made by Denny Hatch, who said:
“Gene piled more benefits into copy than lights on the Rockefeller Center Christmas Tree.”
But the kind of copy Gene created transcends benefits.
You see, whether he was writing an ad for a book of spells… a financial newsletter… or a course on memory improvement…
The REAL staying power of his copy came from supreme understanding of human nature and psychology.
Gene constructed promises for a better, healthier and more enjoyable life that call to us like a siren just as piercingly today.
* You want abundant health? Order this exercise device.
* You want suitcases full of cash? Here’s the book for you.
* You want the advantages of a steel trap memory and mental agility that run circles around the average person? This expert has the answer.
* You want your children to tune into their untapped brain power? Invest in this course and never look back.
Eugene Schwartz was able to mold the core promise bigger, better and more believably than any five accomplished copywriters put together.
And now, you can claim a fully updated copy (October 2012) of the most complete collection of this billion-dollar-selling copywriter’s ads… including the Halloween favorite, book of spells.