Earlier this week, I received the belated and sad news of the passing of my friend and colleague, Christian Godefroy. I last heard from him on November 2nd and he suffered a fatal heart attack two weeks later on November 17th.
Christian Godefroy was one of the top marketers and copywriters on the European continent for the last 30 years and was an extraordinary teacher, as well as marketer.
He was the kind of person you could meet at a seminar who gave no hint that he “owned a mountain” and took in over $20 million a year for the last 30 years.
Christian was soft spoken (whether in French or English) but he was as competitive as they come.
Before holding his copywriting seminar a few summers ago, he shared with me that he wanted to top the great Gary Bencivenga by offering 300 seats at $5,000 a pop. He sold out this event and later marketed it online. Here’s the sales letter if your French is up to scratch.
Christian was rightly proud of his Positive Club, which focused on his first passion of self-help.
He had many friends and colleagues the world over who will miss him!