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Comments from other subscribers
In the right hands, this collection could be worth millions.” (Leonardo Habegger, Zurich, Switzerland)
“It’s my 8th time through it and I still have great ideas jump out at me.” (Michael Beck, Dallas, TX)
“Your manual has been instrumental in me writing an ad that generated over $20,000 in just two weeks, so cudos to you Lawrence.” (Dr. Carney, Temecula, CA)
“I had been looking for these impossible to find masterpieces of Mel Martin’s for many, many years. I now have them (and a massive batch of other greats) thanks to the amazing archival talents of Lawrence Bernstein.” (Marty Edelston, President, Boardroom Inc.)
“A few years ago, after reading about Mel Martin in Denny Hatch’s fantastic book, Method Marketing, I planned to visit the NY Times offices to find those elusive book ads for myself. Now you’ve done it for me. Thank you! Every copywriter owes it to his client to study this swipe file and use these techniques.” (Anthony Green, London)