Incredibly, Max Sackheim wrote this ad ninety years ago for the Gloucester Fisherman, Frank E. Davis.
The company’s sales exploded after Max’s ad debuted and it served as the prototype for mail order food products to come later like: Omaha Steaks, Saltwater Farm’s mail order lobsters and Texas Ruby Red Grapefruit.
The folksy seafarer’s tone of Frank Davis, a real Gloucester fisherman, accounted as much for the success of the ad as the strong copy and offer.
Leave a Reply