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Victor Schwab Ad # 7: “How To Win Friends And Influence People”

by 2 Comments

How_To_Win_FriendsWhen a book title is perfect, there’s no need for a copywriter to wrack his brain over a headline…even if he’s the best.

And that’s exactly what Victor Schwab did. He used Dale Carnegie’s book title, “How To Win Friends And Influence People,” as the headline for the now legendary space ad.

Even though the copy for this ad was written 72 years ago, the most formidable writer would be challenged to top it today.

The book, of course, remains one of the most influential self-help/business books of all time. So much so, it was even widely read in the former Soviet Union.

“How To Win Friends And Influence People”

Filed Under: Direct Response Copywriting Swipe File

Reader Interactions

Comments

  1. darrell says

    July 7, 2009 at 2:28 pm

    Not sure if you know this or not…Victor Schwab wrote all the chapter titles for Dale Carnegie’s book…even the title of the book.

    No wonder each chapter is so compelling.

  2. Carl Galletti says

    March 4, 2018 at 11:31 am

    Darrell,
    Great anecdote. Where did you find that out?

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