“Fortunately, most Investors think like losers. That’s how people like me get rich.”
A smug, smiling Julian Snyder straddles his limo, across the street from the New York Stock Exchange.
It takes no more than two seconds to absorb his positioning, making this a most memorable investment ad.
The appeal of the book, The Way of The Hunter-Warrior: How To Make A Killing In Any Market is based on the power of metaphor.
Take the following:
- “A financial warrior can always find a way to make money.”
- “The investment jungle”
- “When to move in for the kill”
- and “…become a financial samurai.”
Even through the lens of the present craziness in the financial markets, there are plenty of relevant bullets in this textbook space ad, like:
- An easy-to-learn mental trick for avoiding the groupthink trap that gets you in the market too late — and keeps you there too long.
- The THREE things to do — and the ONE thing to avoid at all costs — when you are a small investor without much capital to preserve.
One of the little known advantages of proven book advertising is self-publishers and info-marketers can model timeless templates like these for creating advertising for high margin home-study-courses.