It’s a romantic notion to think that Dan Rosenthal rode off into the sunset with millions in royalties from just a few days of work, but it seems unlikely.
I’d gotten this info from one of Clayton Makepeace’s contributors a few years ago and taken it as fact.
Lesson? Trust but verify! Trust but verify!
This is a very good letter but not of blockbuster caliber and the numbers do not seem to add up.
So, I retract everything beneath the line.
And by the way, Dan is alive, well and still working, according to an acquaintance who met him for lunch in the Far East a few weeks ago.
This is Dan Rosenthal’s direct mail piece that brought in $12 million in orders in a few weeks.
The story goes that Dan went to the publisher with the idea, took two weeks to write and polish it and then walked away with 30% of the take.
What a concept.
No graphic design, no sidebars — just a 5-page paper-and-ink sales letter with a 1-page response form.
This is one of the all-time great sales letter openers for a financial newsletter. And with the price of gold closing in on three times the price per ounce when this letter mailed, it packs even more of a wallop.
Dan Rosenthal’s sales letter for the “Natural Resource Hunter.”
And here’s one of his print ads for the Silver & Gold Report.
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