“This Man Must Lose 20 Pounds In 30 Days…

or he’s putting one of his most valuable, virtual assets on the auction block.”

Dear Reader,

I have until May 5th, 2009 to shed 20 pounds or this website gets auctioned off to the highest bidder on eBay.

Yes, I’ve been blogging for almost two years here about the topic near and dear to my heart — direct response advertising. And since this site ranks on the first page of Google for the term, marketing info, as well as a lot of other juicy terms, it’d be madness to relinquish it for a frivolous virtual wager.

Yet that’s what I’m doing…and there’s no turning back now. As a direct marketer, I’ve earned many loaves of bread based on the power of “instant improvement” advertising. So, now it’s time to show that I walk the talk as well.

I’ll be posting my stats daily as well as a few videos. Sorry, no gruesome shirtless photos…for now.

4-14-09

Plateaued at 219 for a few days. Am ramping it this week. Me doing morning push ups with some help from my little lads.

4-23-09

Been so busy with projects that I haven’t been able to blog about this accordingly.

215.6. It hasn’t been the breeze I thought it would be, but there’s no way in heck I’ll lose this site…so I’m confident I’ll shed 10 lbs in 12 days.

My strategy. 5 miles on the treadmill each day. Resistance training 4 times a week. No meals after 7:00. No simple carbs etc. I’ll have more to report soon.

05-03-09 3 pounds to go in 2 days. No time to talk. Off to the gym.

05-05-09 I came up short by almost 3 pounds. Back in the day, it would have been a breeze. Now, with three kids, a business and a 40+ metabolism, it takes more to pull off that kind of weight loss. Once I got below 210, I hit the resistance point.

3 measly pounds. Why didn’t I just do an all night run a la  Dean Karnazes? To say I haven’t built up that kind of stamina yet is an understatement. And I’m not into diuretics, diet pills or intense sauna sessions, so I never entertained going there…though any could have resulted in an extra few pounds lost.

But the bottom line is I’ve reinstalled the exercise habit. I’m 17 pounds lighter and have more energy, endurance and strength than I’ve had in recent memory. Moreover, even though I came up short, I don’t feel any likelihood that the snap-back effect will happen.

So what happens now?

In my book, a marketer’s word is his bond, so since I impulsively declared I’d put this site up for auction, if I didn’t meet my stated goal, that’s what’ll happen.  I’ll have more details, photos, etc to follow in the next week. Now…it’s back to work.