(March 2025) I needed to pull an old rabbit out of a hat for a client recently, and THIS was the swipe… foundation for the promo… that leapt to the fore.
Here’s a hypothetical to demonstrate how powerful this little known headline is. [Read more…] about The Case Against Swiping Part 1 (UPDATE)
This financial lead generation took the world of print by storm in 1974.
I’m virtually certain it’s the work of copywriting legend, Dan Rosenthal.
This 330 word ad to the left was so successful at sucking out red hot leads in the silver market — it had hundreds of insertions as a fractional space ad in 1974 — that it was tested as a MASSIVE 3,300 word (DPS) double page spread.