Dr. Chris Tomshack built HealthSource into one of the biggest chiropractic franchises in the world on the back of long copy and providing the solution to the biggest driver that gets prospects to take action…
PAIN!
“The 5 WARNING SIGNS of CARPAL TUNNEL Syndrome… and what to do if you’re in pain right NOW” isn’t just a model of great chiro copy but sports a irresistible layout with a clear call to action.
One of the areas where HealthSource copy excels is in using METAPHORS to make clear to the prospect what the source of her pain is and why she’s experiencing it like: WARNING Sign #2: “Wrist Toothache” and WARNING Sign #4: “Vise in Forearm.” [Read more…] about Chiropractic Marketing Machine