Recession Beaters

Recession Beater #7: The Coming Business Opportunity Explosion

Almost everyone is interested in making more money.

If you can legitimately show others how to make more money, you’ll never want for money yourself.

This is especially so in recessionary times.

George Haylings slept in his car while pyramiding his classified advertising profits during the Great Depression.

Joe Karbo and Ernest Weckesser wrote breakthrough biz-op ads which ran in the Wall Street Journal at the height of the 1970’s recession. Such ads never appeared in The Journal before. Boardroom launched its business development classic, I-Power, [Read more…] about Recession Beater #7: The Coming Business Opportunity Explosion

Tough Times Don’t Last…Tough People Do!

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Here’s an ad written by advertising legend and modern day Renaissance man, Bruce Barton, almost 79 years ago.

The headline: “Panics Are Only Growing Pains!”

Subhead: “Some of America’s biggest fortunes were founded in Hard Times. Will you reap the reward of your foresight when the Depression is over?”

The ad was written for one of Barton’s flagship clients, The Alexander Hamilton School, the then preeminent self-improvement organization.

What’s not to like about this ad? [Read more…] about Tough Times Don’t Last…Tough People Do!

Recession Beater #3: The Power Of News Fasts

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We’ve got two bank accounts in life.

Our financial bank account may be the one most people focus on but our emotional bank account is far more vital.

That’s because most people’s emotional bank accounts empty long before their financial ones do.

As surely as there are well capitalized businesses who crumble after a string of minor setbacks, there are those with an iron will and experience at handling reversals, who can pull themselves from the brink almost every time.

But today’s environment poses an extra challenge both personally and professionally. [Read more…] about Recession Beater #3: The Power Of News Fasts

Recession Beater #4: Small Business Marketing Consulting

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Recession Opportunity One man’s crisis is another man’s opportunity.

We’re all familiar with this concept.

Mold remediation companies, bankruptcy firms and oil spill contractors all depend on others’ setbacks for their livelihoods.

The crisis-opportunity dynamic is woven into the fabric of their businesses. Yet, few who need their services think to themselves: “this opportunist is profiting from my misfortune.”

This dynamic will be with us for as long as man inhabits this spinning rock.

How about those of us who are entrepreneurs, marketers and consultants? [Read more…] about Recession Beater #4: Small Business Marketing Consulting

Recession Beater #8: Distressed Virtual Real Estate

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Distressed V.R.E. One of the upshots of the exodus from the real estate and mortgage professions is the thousands of domains which are being dumped by the virtual roadside.

In the past few months, I’ve scooped up quite a few premium domain names in the real estate area.

One of them I stumbled upon was so good, I also filed a trademark on the name to lock up this valuable I.P. for the long haul.

As quiet as the ghost town of residential real estate is today, it’s certain the stampede will return one day, even if it’s a fraction of the heady days in 2005 and 2006.

What distressed V.R.E. can you uncover?

Plant an acorn today and in a few years, it’ll become a mighty oak. I’m looking forward to a forest.

Recession Beater #1: The Power Of Self-Belief

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Recession Beaters #1 A woman with a day full of dreadful household chores ahead of her remembers that she has an energy pill in her pocket. She takes the pill and soon has buoyant energy all day, finishing her work in half the usual time.

Later in the day, when her child comes home from school, she notices her chewing mints which look suspiciously like the energy pill.

Turns out mom hadn’t taken an energy pill but a mint.

There was no magic in the pill, yet the placebo (Latin for “I will please”) guided the lady to the magic in herself.

Regardless of how severe the the worldwide economic recession becomes, and whether it lasts for months or years, the surest resource you can count on is the power of self-belief. [Read more…] about Recession Beater #1: The Power Of Self-Belief