Here’s a Gene Schwartz ad published in 1981 for Giraud W. Campbell’s A Doctor’s Proven New Home Cure for Arthritis.
From the marketer’s vantage point, the arthritis market is an evergreen one and Schwartz’s take on it (and everything) is valuable.
Haven’t seen this one before last week.
The book also gets close to 5 stars on Amazon with 10 reviews.
I think Gene was centered over big claims for his century, it was what “gurus” are doing nowadays with hype, the only difference is that Gene probably had proof, while gurus just fake it… lol
Hi Lawrence,
This blog is so amazing!
Im working with my doctor on a new information product for arthritis for the hispanic market.
Any more resources for “arthritis marketing”?
Thanks in advance.
From Spain,
Luca.