How To Write Long Copy That Makes Money

Hard to believe the Bencivenga 100 Seminar was over 5 years ago.

I continue to meet and do business with many of the attendees of that historic gathering.

And speaking of attendees, the B-100 was like the Oscars of direct marketing. Legends and players of the highest caliber were all over the halls of the St. Regis Hotel.

I remember Doug D’Anna darting around in a dark suit in between sessions — an A-Lister on top of his game who was there to get better.

Gary called Doug, “one of my ablest competitors over the years” and it’s easy to see why.

Here’s a video where Doug walks you through one of his greatest DM achievements, The Great Retirement Betrayal. It was mailed in excess of 25 million times.

It’s called: “How To Write Long Copy That Makes Money.”

I’ve rarely seen someone so brimming with enthusiasm and so willing to share as Doug in this video.

(Full disclosure: I am not an affiliate and I get goose eggs if you buy Doug’s terrific DVD.)