Eugene Schwartz Ad #67: “From 4 Packs a Day to Zero In 4 Hours!”

Here’s an ad for quitting smoking written by Gene Schwartz in 1975.

32 years later this is a much quieter market in the United States.

But imagine taking this approach to Russia or China where tobacco use is stratospheric and direct response advertising is still a wide open highway.

Have you ever seen a stronger testimonial then the one Gene puts front and center in this ad?

If You Read Nothing Else, Read This:

“In this book, the millions of Americans who want to stop smoking have a sound plan, based on medical and scientific experience and research. The re-learning approach, on which this is based, has already proved effective for thousand of ex-smokers. Every cigarette smoker who wants to quit could be helped enormously by following the advice in this excellent book.”

American Cancer Society, Luther L. Terry M.D., former U.S. Surgeon General

From 4 Packs a Day to Zero In 4 Hours!