Eugene Schwartz Ad #93: “Food Is Your Best Medicine”

Here is the 1968 space ad Eugene Schwartz wrote for Dr. Henry Bieler’s book, “Food Is Your Best Medicine.”

This ad is still an excellent model for an advertiser in the health and wellness market.

Everything you’d expect in a Gene Schwartz ad is here:

* The irresistible “Try-Before-You-Buy” offer.

* Gene’s hallmark “future pacing.”

* The big promise to change your life overnight…under the guidance of a world class medical authority.

“Food Is Your Best Medicine”