I recently read somewhere that Gary Halbert’s sons have some big release in the offings: one of Gary’s seminars or a bundle of seminars and print courses.
The seminar he gave in Florida in 1996 is one of the finest direct marketing and copywriting seminars ever. It was attended by a pony-tailed Joe Polish, Jeff Paul (Gary wrote the golf club sales letter at that event which made him a killing) and the speed seduction marketer, Ross Jeffries. One of my close friends who’s a marketer in Europe was also there.
At that seminar, one of the best pieces of advice he gave had nothing to do with marketing or copywriting but a piece of legal advice he gave about how direct marketing businesses should handle inquiries from government agencies.
At any rate, I hope that’s a seminar they decide to re-release to the public since it will make smart marketers a nice, little bundle.
“TheGaryHalbertLetter.com” The greatest copywriting newsletter archive on the planet!
Here’s one of Gary’s space ads written for Tova Borgnine.
WHO ELSE WANTS TO LOOK YOUNGER WITHOUT GOING TO A DOCTOR?
New Formula From Beverly Hills Lets You Take Up TO 10 Years Off Your Looks Without The Scars And Expense Of Plastic Surgery
Have you ever thought about getting a face lift?
If so, perhaps you should wait. Surgery, as you know, is very expensive, and many people feel it should only be needed as a last resort. Not only that, there is now a new product on the market that lets you take up to 10 years off your kooks without the expense and trouble of going to I doctor.
This product was developed by Mrs. Ernest Borgnine and many of the top stars in Hollywood absolutely swear by it. In fact, Rita Lee, Brenda Vaccaro, Connie. Stevens, Maureen Dean, Jed Allen, Buck Trent and Debbie Reynolds are, just few of the important celebrities who use and enthusiastically endorse this product.
And what about Ernest Borgnine?
Have you seen him Saturday nights on his new hit T.V. series “AIRWOLF”? If you have, you probably noticed he looks younger now than he did 10 years ago. Actually, he looks so good many of his co¬stars have accused him of having a face lift!
But Ernie swears It is not true and, at a recent press conference, he stated that the only reason he looks younger today than he did 10 years ago is because of what his wife Tova has discovered.
What has Toro Borgnine discovered? The answer is fascinating. It is a mysterious formula that comes from the roots of a cactus plant that was first discovered by the Aztec Indians hundreds of years ago. And,Until recently, this remarkable look-young treatment was only available in certain very remote sections of Mexico.
This formula is certainly not cheap but the stars who use it say it works like magic. The entire process takes only half an hour and insiders say there is nothing like it for anybody who wants to look years younger then their actual calendar age.
It is easy to use. All you do is apply the formula to your face and wait. “The cream is pink when you apply it, and gradually turns white,” says Tova. After it turns white it should be removed. One of the great things about it is that there is no guess work. It `knows’ what to do by itself.”
“But the best thing of all,” says Tova Borgnine, “is the way it makes you look years and years younger with the very first application. In fact, she says, “this is what 1 call a ‘no excuse’ product that Is backed up 100% by my personal guarantee.”
Would you like to try, this remarkable discovery? Would you like to have the beauty of youth without the scars and expense of surgery? If so, here’s how you can try this amazing formula without any risk at ail: Simply go ahead and order Mrs. Borgnine’s formula by mail or telephone. Then, as soon as it arrives, try it out in the privacy of your home, and take a close look at the amazing change you will see in your mirror. After that, if you are not 100% satisfied, simply send back the empty product container and Tova will see to it that you get a complete refund with no questions asked.
Remember! You can’t lose money but you can lose years off your appearance!
It’s easy to order. Just complete the order form below, and send it to Tova Borgnine with your payment. Or; if you prefer to pay by credit card (Visa, MasterCard, or American Express), just call I-800-36-TOVA-9 (1-800-368-6829) toll-free at any time (24 hours a day, 7 days a week).
I just stumbled upon your blog and I’ve been so impressed I’ve book marked it … and I don’t do that lightly. I’m a little OCD and keep my bookmarks to an absolute minimum so that they are usable.
By the way … what was Gary’s legal advice?
Thanks for a great blog,
Joe
I’ve read Gary’s story behind how the Tova perfume came about.
It was very funny and demonstrates how easy marketing can be, if only we don’t over complicate things.
heard about Beaucell? They are using cord blood stem cells for beauty treatments? Any info?
And.. have you heard about how successful that Tova Signature turned out.. and how she sold out to QVC and how they lost the formula and for a couple of years have been going insane trying to find the original formula Gary came up with? Was more to it then Lavender, Jasimine, White Musk, yadda yadda.. how could something so successful.. get lost? And how can Tova go on week after week spraying the air and claim this is it.. when all QVC does is exchange orders like crazy.. because it gets sent back. Why can’t they get it together?
In my opinion, Gary is one of the best ever. His ability to tell a story, ad wit, curiosity, and finish it with a sense of urgency is second to none.
His letters will go down in history as some of the most influential pieces in marketing history, and with good reason.
This is an excellent blog you have here and what a great place to showcase Gary. You’ve done a fine job.
Hat’s off to you.
JW
I forgot to mention: I have that 1996 seminar on audio, and it is every bit as great as you say. I just wish I had it on video, as well.