Here’s a lead generation ad Gary Halbert ran in the Wall Street Journal in 1990.
I counted several insertions so this little lead gen must have gotten the phone to ring and there were few as persuasive as Gary to handle the incoming calls. The fact the leads were coming from the Journal was qualifying in itself.
Gary just picked a half dozen of his most intriguing bullets, slapped a headline on top, a toll free number on bottom and presto.
Here’s a large image of: “Hot New Reports From Top Ad Expert Reveal 6 Amazing Secrets!”
“TheGaryHalbertLetter.com” The greatest copywriting newsletter archive on the planet!
Is number 2 some kind of “piggy back” mailing where your sales letter is stuffed with another related promotion… and then you just pay a percentage of sales to the mailer?
Interesting idea but I wonder if it depresses response to the other sales letter…
@Jon:
Yep, that’s it.
Gary talks about it in “How to Make Maximum Money in Minimum Time”…he might talk about it in the boron letters too.