There are several expert Yellow Page advisers on my list.
While I’m no expert per se, good Yellow Page advertising conforms to the same direct response principles which separate us from the blind fumbling around in the darknesses of image advertising.
I rejoiced when I found this quarter-page ad today since it’s the first Yellowpage ad I’ve ever seen — not an example in a DM book– which gets it right.
Great U.S.P (unique selling proposition) also. Fixed Right or It’s Free.
Hi Lawrence. Great ad. And thanks for sharing your insights with us. Here’s another ad everyone may be interested in. It’s a larger yellow pages ad (full page) and took one of my clients from $60,000 in debt to a $2 million turnover. I’ve uploaded it online at:
http://tinyurl.com/67orll
Scott Bywater
Copywriting That Sells
http://www.copywritingthatsells.com.au
http://www.scottbywater.com
Hi Scott,
Thanks for sharing that mouthwatering ad.
The incredible performance of your Yellow Pages ad begs the question: have you taken any steps to license that explosive piece of copy to other catering businesses in Australia, North America and the UK?
Best,
Lawrence
Hi Lawrence,
Now you’ve got me thinking. The idea has gone through my
mind in a very vague sort of way. But you’re prodding
has got me thinking I should develop a campaign and look into it more seriously.
Thanks,
Scott