By any standard, this is brilliant DR, though it’s not technically speaking an insurance ad.
“At Age 68, How Did He Get A MILLION DOLLAR INSURANCE POLICY at the Preferred Rate?”
I’ve expressed my admiration for Cenegenics since they first came on the scene in 2008 with the ad.
“How Does This 69-Year-Old Doctor Have The Body Of a 30-Year-Old?”
Cenegenics knows their target market well
It’s not uncommon to see well-to-do 60 and 70-somethings at the gym, like Dr. Jeffry Life, squatting 400 pounds.
No need for a ton of copy here.
The buff image of Dr. Life juxtaposed over his approved million dollar life insurance application, plus the before and after benefit lists do the heavy lifting.
Who wouldn’t write a policy for this guy?