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Is Newt Gingrich Above the Law?

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Rarely dip my toe into the realm of political advertising but couldn’t resist this one.

Given Newt Gingrich’s long time talent for self-sabotage, it probably won’t be long before he vanishes from the public stage for a decade or so.

The ad in the thumbnail, Is Newt Gingrich Above the Law? is from a Mother Jones’ space ad that had a bunch of insertions in 1995 — plenty of copy in this one.

Another one which ran three years later isn’t textbook direct response but is a short, sweet and memorable print ad: Can’t This Guy Ever Keep His Word?

Filed Under: Direct Response Copywriting Swipe File

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