Most direct marketers sneer at the Neanderthal direct mail approach of mortgage companies here in the States. And hardly a day goes by we don't get a refinance offer or line of credit offer in the mail. Their approach has been nothing short of … [Continue reading] about Using a Home Equity Line of Credit to Short Your Mortgage Lender
How To Judo Flip Skepticism and Disbelief In Your Headline
Some advertising claims are so hard to swallow that their headlines – instead of being an “ad for the ad” – just give readers an excuse to bail out the moment after they’re read. We’re not talking about unschooled business owners, where … [Continue reading] about How To Judo Flip Skepticism and Disbelief In Your Headline
Max Sackheim’s 40 Year Control Ad: “Do You Make These Mistakes In English?”
How to use the best pulling headline in the history of direct response advertising to boost your response For over 40 years it was completely immune to control beaters yet any advertiser can channel its psychology with equal power today … [Continue reading] about Max Sackheim’s 40 Year Control Ad: “Do You Make These Mistakes In English?”
“Why Some People Almost Always Make Money In The Stock Market”
Nearly decade long running space ad for Gerald Loeb's book: "The Battle for Investment Survival." One of the most successful ads in the investment markets. Here is a large image of: "Why Some People Almost Always Make Money In The Stock … [Continue reading] about “Why Some People Almost Always Make Money In The Stock Market”
Eugene Schwartz Ads in the Childhood Education Market
What happens when the world's most successful direct response copywriter does an "internship" educating underprivileged kids in New York City's Harlem? Why, some of the winingest ads ever written in the childhood education market. Gene was so … [Continue reading] about Eugene Schwartz Ads in the Childhood Education Market
My Story…at Gary Bencivenga’s One and Only Bencivenga 100 Seminar
Imagine a direct marketing/copywriting seminar from a parallel dimension. Not a single nauseating pitch or pitchman during the whole two-day event. Nothing for sale even if you wanted it. Alsatian wine and even champagne are served with a … [Continue reading] about My Story…at Gary Bencivenga’s One and Only Bencivenga 100 Seminar
Bud Weckesser: Master of Case Study Marketing
Ernest Weckesser may not be a household name in direct response marketing but few have had such long-running, profit pulling ads in so many publications. His ads in the opportunity market are exemplary and few copywriters (past or present) come … [Continue reading] about Bud Weckesser: Master of Case Study Marketing