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Using a Home Equity Line of Credit to Short Your Mortgage Lender

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Most direct marketers sneer at the Neanderthal direct mail approach of mortgage companies here in the States. And hardly a day goes by we don't get a refinance offer or line of credit offer in the mail. Their approach has been nothing short of … [Continue reading] about Using a Home Equity Line of Credit to Short Your Mortgage Lender

Filed Under: Blog

How To Judo Flip Skepticism and Disbelief In Your Headline

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Some advertising claims are so hard to swallow that their headlines – instead of being an “ad for the ad” – just give readers an excuse to bail out the moment after they’re read. We’re not talking about unschooled business owners, where … [Continue reading] about How To Judo Flip Skepticism and Disbelief In Your Headline

Filed Under: Direct Response Copywriting Swipe File

Max Sackheim’s 40 Year Control Ad: “Do You Make These Mistakes In English?”

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How to use the best pulling headline in the history of direct response advertising to boost your response For over 40 years it was completely immune to control beaters yet any advertiser can channel its psychology with equal power today … [Continue reading] about Max Sackheim’s 40 Year Control Ad: “Do You Make These Mistakes In English?”

Filed Under: Direct Response Copywriting Swipe File

“Why Some People Almost Always Make Money In The Stock Market”

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Nearly decade long running space ad for Gerald Loeb's book: "The Battle for Investment Survival." One of the most successful ads in the investment markets. Here is a large image of: "Why Some People Almost Always Make Money In The Stock … [Continue reading] about “Why Some People Almost Always Make Money In The Stock Market”

Filed Under: Direct Response Copywriting Swipe File

Eugene Schwartz Ads in the Childhood Education Market

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What happens when the world's most successful direct response copywriter does an "internship" educating underprivileged kids in New York City's Harlem? Why, some of the winingest ads ever written in the childhood education market. Gene was so … [Continue reading] about Eugene Schwartz Ads in the Childhood Education Market

Filed Under: Eugene Schwartz Copywriting Swipe File

My Story…at Gary Bencivenga’s One and Only Bencivenga 100 Seminar

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Imagine a direct marketing/copywriting seminar from a parallel dimension. Not a single nauseating pitch or pitchman during the whole two-day event. Nothing for sale even if you wanted it. Alsatian wine and even champagne are served with a … [Continue reading] about My Story…at Gary Bencivenga’s One and Only Bencivenga 100 Seminar

Filed Under: Blog

Bud Weckesser: Master of Case Study Marketing

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Ernest Weckesser may not be a household name in direct response marketing but few have had such long-running, profit pulling ads in so many publications. His ads in the opportunity market are exemplary and few copywriters (past or present) come … [Continue reading] about Bud Weckesser: Master of Case Study Marketing

Filed Under: Direct Response Copywriting Swipe File

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Recent Posts

  • George Haylings: Info Marketer Who Laughed at the Depression
  • The Case Against Swiping Part 1 (UPDATE)
  • Promise + Proof = Profits
  • Strange Ads That Sell
  • David Ogilvy and the 10 Day Home Confinement Ad
  • Attack of the Killer TINYTORIALS
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • They Laughed At the John Caples Swipe… Until! (UPDATED)
  • SMASHING 800-Pound Gorilla Objections in Your Headline
  • Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge
  • The Golfer Struck by Lightning… and the Marketer Who Struck Millions in Mail Order (UPDATED)
  • One of the Greatest U.S.P.s You’ll Ever See

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Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

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