Robert Allen has been one of the most successful information marketers in the real estate arena for over twenty years. Though he may not be writing the copy, this guy knows how to use space advertising and invests millions each year in print media across the United States.
Even though it appears the real estate market is on ice in the States for the foreseeable future, there are always pockets of opportunity in this market, and heed must be paid to Robert Allen’s display ads.
You have to love his positioning.
Here’s a brief history of the challenges I’ve faced in becoming a best-selling author:
My first challenge, and the one that initially thrust me into the international spotlight, was when I said, “Send me to any city in America. Take away my wallet. Give me $100 for living expenses. In 72 hours, I’ll buy an excellent piece of property, using none of my own money.”
The LA Times called me on my challenge and sent me to San Francisco. Fifty-seven hours later, I had taken title to seven properties, generating assets worth $722,000!
A few years later, I did the St. Louis Challenge when I said, “Send me to any unemployment line in America. Let me select someone that is broke, out of work, and discouraged. In two days time, I’ll teach him my strategies for Wealth Creation. In 90 days, he’ll be back on his feet with $5,000 in the bank, never to set foot in an unemployment line again.”
Wow, that’s a solid ad.
Do you know if Halbert wrote that one?
Matt