This Stock And Bond Business by Louis Engel (Financial Swipe File)

Ten thousand responses from a 6,540 word ad and a buried offer?

That’s exactly what Louis Engel’s ultra-dense space ad pulled for Merrill Lynch nearly 60 years ago.

Of course, the average person knows far more today about the financial markets than back in the 1940’s but the educational advertising approach is probably even more powerful in most markets now than it was then.

Here is: “What Everybody Ought to Know About This Stock and Bond Business.”