• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar

Info Marketing Money Machines

  • Info Marketing Blog
  • About Lawrence Bernstein
  • Direct Mail Money Machines
  • Magic Headlines Vol 2

The Ultimate Copywriter’s & Marketer’s Resource?

by 4 Comments

Imagine an online resource where you can instantly search thousands of the winningest space ads, magalogs and direct mail pieces from past to present.

Well, there’s no need to imagine it because it’s almost here

Writer’s block and idea block can be faint memories because you’ll be one click away from a mountain of tested and proven copy, winning design and inspiring ideas from the world’s foremost direct response companies.

Gary Bencivenga, who many consider the world’s greatest copywriter said of the original version: “I would gladly have paid…ten times, even 100 times its price.”

This version will be what a sports car is to a horse and buggy.

Here’s why.

See the little search box above and to the right?

Let’s say you’re looking for successful promotions where diabetes is the subject.

All you have to do is enter the term “diabetes” in the search box and out pops magalogs, direct mail and space ads related to diabetes.

Go ahead and try it.

Filed Under: Blog

Reader Interactions

Comments

  1. giuseppe says

    December 19, 2008 at 7:44 am

    Hi Lawrence,

    wonderful idea! (it’be a copywriter’s dream).
    But are you actually going to show HOW to use the swipe
    file for maximum effectiveness?

    Thanx
    Greetings from ITALY

    Giuseppe Falco
    Italian Direct Response Copywriter

  2. Tony Funderburk says

    December 19, 2008 at 1:40 pm

    Hey Lawrence,
    If it’s “almost here”…where is it? 😉

    Sounds good,
    Tony
    Creative Copy – Niche Marketer

  3. Ange Perkes says

    December 20, 2008 at 11:26 pm

    Hi Lawrence!

    Wow, what a great idea! As a professional copywriter myself, I would absolutely love to access a resource like this.

    How long will it take do you think for this website to become available? I absolutely love the concept and commend the people behind it!

    Cheers,
    Ange 🙂

  4. admin says

    December 21, 2008 at 6:00 pm

    I’ll have some news soon.

    Lawrence

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • Jewish Adman Swipes a Catholic Saint? “Seven Deadly Advertising Mistakes”
  • An Interview with Mystery Writer Chris Grabenstein
  • George Haylings: Info Marketer Who Laughed at the Depression
  • The Case Against Swiping Part 1 (UPDATE)
  • Promise + Proof = Profits
  • Strange Ads That Sell
  • David Ogilvy and the 10 Day Home Confinement Ad
  • Attack of the Killer TINYTORIALS
  • All Time Top 10 Ad in Education (“How to Become a Straight-A Student”)
  • They Laughed At the John Caples Swipe… Until! (UPDATED)
  • SMASHING 800-Pound Gorilla Objections in Your Headline
  • Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge

Secondary Sidebar

 
 
 
 
 
 
 
 

Interview with Ogilvy & Mather CEO, Ken Roman

 
 
 
 
 

Breakthrough Business Technologies, Inc. All rights reserved. 6890 E. Sunrise Ste. #120-118, Tucson, AZ 85750 USA 866-863-4850
Privacy Policy | Terms of Use | Earnings Disclaimer