Imagine an online resource where you can instantly search thousands of the winningest space ads, magalogs and direct mail pieces from past to present.
Well, there’s no need to imagine it because it’s almost here
Writer’s block and idea block can be faint memories because you’ll be one click away from a mountain of tested and proven copy, winning design and inspiring ideas from the world’s foremost direct response companies.
Gary Bencivenga, who many consider the world’s greatest copywriter said of the original version: “I would gladly have paid…ten times, even 100 times its price.”
This version will be what a sports car is to a horse and buggy.
Here’s why.
See the little search box above and to the right?
Let’s say you’re looking for successful promotions where diabetes is the subject.
All you have to do is enter the term “diabetes” in the search box and out pops magalogs, direct mail and space ads related to diabetes.
Go ahead and try it.
giuseppe says
Hi Lawrence,
wonderful idea! (it’be a copywriter’s dream).
But are you actually going to show HOW to use the swipe
file for maximum effectiveness?
Thanx
Greetings from ITALY
Giuseppe Falco
Italian Direct Response Copywriter
Tony Funderburk says
Hey Lawrence,
If it’s “almost here”…where is it? 😉
Sounds good,
Tony
Creative Copy – Niche Marketer
Ange Perkes says
Hi Lawrence!
Wow, what a great idea! As a professional copywriter myself, I would absolutely love to access a resource like this.
How long will it take do you think for this website to become available? I absolutely love the concept and commend the people behind it!
Cheers,
Ange 🙂
admin says
I’ll have some news soon.
Lawrence