Yesterday, I sent an email broadcast to my Canadian customers and subscribers, wishing them a Happy Canada Day.
Took me 60 seconds to scribe two lines and send.
That simple email triggered a flood of replies, not simply out of bewilderment that an American remembered a Canadian holiday, but that I actually took the 60 seconds to send them a “personal” appearing message that was non-commercial in nature.
In fact, I’d say those 60 seconds were better invested than many messages consuming 30 minutes or more to create.
Moral: A.B.T. Always Be Testing.
And once again, Happy Canada Day, eh?