 “Friends, power, love, money far beyond your fondest dreams into your life OVERNIGHT!”
“Friends, power, love, money far beyond your fondest dreams into your life OVERNIGHT!”
These belong to a class of power words that quietly, yet surely bypass the psychic gatekeepers designed to defend against advertising overload.
How they work is less important than that they work and a generous sprinkling of them will give a spark to almost any ad.
See how Gene Schwartz infused this ad with plenty of “power words” and word pictures which leap off the page. You can download it by clicking on the thumbnail to the left.
Then see how other marketers are using these same tested and proven ideas today…

 Here’s an ad for quitting smoking written by Gene Schwartz in 1975.
Here’s an ad for quitting smoking written by Gene Schwartz in 1975. What happens when the world’s most successful direct response copywriter does an “internship” educating underprivileged kids in New York City’s Harlem?
What happens when the world’s most successful direct response copywriter does an “internship” educating underprivileged kids in New York City’s Harlem?