Copywriters…throw down your ballpoints. Direct marketers…prepare to change hats. At least for a while. An important signal just flashed here at headquarters about a larger and potentially far more lucrative opportunity. And unlike the online … [Continue reading] about 6 Rules to Break for Consulting Success in 2008
Could You Make $766 a Day As A Consultant? (Howard Shensen)
Here's a lead generation ad from the mid-80's which ran strong for over ten years in major newspapers from coast to coast. It's a proven template which can be modified for almost any type of seminar. The man running the ad was Howard Shensen, "the … [Continue reading] about Could You Make $766 a Day As A Consultant? (Howard Shensen)
What Makes A Consultant Successful? (by Ted Nicholas)
Here's an ad Ted Nicholas wrote 20 years ago for Howard Shenson's book, the "Complete Guide to Consulting Success." Ted has probably conducted more split run tests and knows more about space advertising than just about anyone in direct response … [Continue reading] about What Makes A Consultant Successful? (by Ted Nicholas)
Real Estate Advertising (William Nickerson: How I Turned $1,000 Into A Million)
Nearly every promoter of real estate investment today owes his existence to a 47 year old, breakthrough ad. However, unlike many of today's promoters who are 95% pitchmen/5% real estate investors, Bill Nickerson was the real deal. He was as blue … [Continue reading] about Real Estate Advertising (William Nickerson: How I Turned $1,000 Into A Million)
Lightning Inspiration for Headline Writers: “127 Winning Headlines”
For anyone who's ever cursed the blank page...here's a collection of 127 Winning Headlines from a copywriter who's sold over a BILLION dollars worth of products, books and newsletters in dozens of different markets. Very few direct marketers today … [Continue reading] about Lightning Inspiration for Headline Writers: “127 Winning Headlines”
Claude Hopkins Ad #8: Palmolive Soap
What collection of space advertising is complete without a Claude Hopkins' ad? Here's one of his efforts for Palmolive soap from 1929. Such famous Beauty Specialists as Delord et Bion recommend this as most important of all home beauty … [Continue reading] about Claude Hopkins Ad #8: Palmolive Soap
Billionaire Copywriter Gives Teleseminar Tonight
Several years ago, my wife was skimming the Learning Annex catalogue and came across an interesting class. "Hey Lawrence, do you know this guy, Sugarman, who's giving a lecture on copywriting at the Learning Annex next week? Worth going to?" "Worth … [Continue reading] about Billionaire Copywriter Gives Teleseminar Tonight
Want To Lose Body Fat? (by Blackett Pharmacal)
Here's an interesting ad from my favorite supermarket reading, "The National Enquirer." This is a new ad for the weight loss product/diet pill called the Red Weight Loss Adjunct by Blackett Pharmacal. Time will tell how well it performs at its … [Continue reading] about Want To Lose Body Fat? (by Blackett Pharmacal)
Robert Collier Ad #3: YOURS FREE A Gift from the Richest Man in the World, the Late J. Paul Getty
(The following is a transcription of one of the last ads written by legendary copywriter, Robert Collier. Yours Free A Gift from the Richest Man in the World, the Late J. Paul Getty.) My friend, I'm getting old and I don't have much longer to live. … [Continue reading] about Robert Collier Ad #3: YOURS FREE A Gift from the Richest Man in the World, the Late J. Paul Getty
Weimar Republic or Dow 20,000…Who Cares?
(Note 4/25/11) I wrote this a little over 3 years ago and decided to revisit it based on the combination of rising oil prices and the fast approaching U.S. debt ceiling. Whether one's an historian, marketer, or just a keen observer, awareness of … [Continue reading] about Weimar Republic or Dow 20,000…Who Cares?
When Mature Marketers Buy Playboy Magazine
Last week, while walking the streets of Los Angeles, I did what I normally do while visiting a big city, I wandered into a newspaper and magazine shop. But instead of diving into my usual foreign language fare, my eye caught a glimpse of "Small … [Continue reading] about When Mature Marketers Buy Playboy Magazine
Boardroom Infomercial With Copywriter Arthur Johnson
It's brand new! It's enormous! It's a Boardroom infomercial? Yes. Believe it or not. Guess I oughta watch more television because this infomercial with top copywriter Arthur Johnson and television warhorse, Hugh Downs, has been out for a … [Continue reading] about Boardroom Infomercial With Copywriter Arthur Johnson
20 Real Estate Domains for Sale Top US Markets (Referral Business Model)
These real estate domain names were registered over 4 years ago. All they need is an SEO optimized Wordpress platform and premium IDX / MLS searchability to build a nationwide realtor referral machine. This has been on my back burner for far too … [Continue reading] about 20 Real Estate Domains for Sale Top US Markets (Referral Business Model)
Ogilvy & Mather Direct Ad # 4: “How To Create Advertising That Sells”
Ogilvy & Mather unleashed a series of "house ads" in the late 60's to early 70's, which dazzled readers with its depth, and hooked more whale-sized clients than any house ads before or since. Many tens of millions were spent on these insertions … [Continue reading] about Ogilvy & Mather Direct Ad # 4: “How To Create Advertising That Sells”
24 Copywriting Control Packages
Copywriter, David Yale, has a terrific site called Control Beaters, where you'll find 24 control packages for everything from costume jewelry to collectibles to investment newsletters...and clients ranging from Publishers Clearing House to Suarez … [Continue reading] about 24 Copywriting Control Packages
Jay Abraham Copywriting Video: “How To Use Amazon To Write Great Copy”
I found this 10-minute Jay Abraham video to be an ingenious (and highly actionable) methodology for digging into the core of almost any market and quickly discovering its pains and passions. Jay shows how to harness the latent copy power of one of … [Continue reading] about Jay Abraham Copywriting Video: “How To Use Amazon To Write Great Copy”