How many direct mail packages in the alternative medicine market can boast two decades of mailing?
This one, written by Eugene Schwartz and first mailed in 1979, had more stamina than the Energizer Bunny.
It finally stopped mailing in the early 1990s, but not before it raked in untold millions.
The ad sold the book by Dr. Stephen T. Chang: The Book of Internal Exercises. [Read more…] about 20 Year Direct Mail Control: Burn Disease Out Of Your Body