In 1960, the Famous Writers School opened its doors and followed in the profitable footsteps of its business twin, the Famous Artists School. In the year 2000, American Writers and Artists Institute or AWAI, first cast its wide net in the biz-op … [Continue reading] about Swiping Successful Business Models
Simple Truth About Western Land Investment (Real Estate Ad #11)
Here's an ad that should be placed in the "could-of-been-a-contender" category. It starts off with a flash and quickly burns out. "Ten years ago a good friend pointed a solid gold gun at my skeptical head and pushed me into a real estate profit … [Continue reading] about Simple Truth About Western Land Investment (Real Estate Ad #11)
Protected: 13 “New” Eugene Schwartz Space Ads
This content is password protected. To view it please enter your password below: Password: … [Continue reading] about Protected: 13 “New” Eugene Schwartz Space Ads
“Headless Body In Topless Bar” & Other Headline Doozies
Imagine having to wake up each morning and come up with a startling, new headline to sell your product. Furthermore, imagine you’re in a cut-throat industry in which yesterday’s laurels mean diddley and constant threats like union strikes hang over … [Continue reading] about “Headless Body In Topless Bar” & Other Headline Doozies
FREE Advertising Swipe File (3,234 Ads)
I'm not a fan of "collecting" ads nor nostalgic in any way for advertising itself. The ads I want in my swipe file are ones I can model to help my own ads pull better and enhance the revenue of my business. Since I've invested hundreds of hours … [Continue reading] about FREE Advertising Swipe File (3,234 Ads)
Ex-Billionaire’s Biz-Op
Here's one of the most interesting info marketing offers I've encountered in a while. It hails from ex-billionaire, now high performance coach, Bill Bartmann. Despite the atrocious audio quality, the talk he gave several years ago at the Harvard … [Continue reading] about Ex-Billionaire’s Biz-Op
Want To Skip This Boring Headline?
Here's an early 20th Century prospecting ad for Chicago Lawyer. Ranks right up there with Ernest Shackleton's lead gen for Artic explorers. … [Continue reading] about Want To Skip This Boring Headline?
Tough Times Don’t Last…Tough People Do!
Here's an ad written by advertising legend and modern day Renaissance man, Bruce Barton, almost 79 years ago. The headline: "Panics Are Only Growing Pains!" Subhead: "Some of America's biggest fortunes were founded in Hard Times. Will you reap … [Continue reading] about Tough Times Don’t Last…Tough People Do!
How To Use Fear To Sell
Even the most irrational optimist can smell the fear in the air. Turn on the news or read the papers and it's unavoidable. Despite the fact that many online businesses, large and small, are thriving, you don't hear much about them because bad … [Continue reading] about How To Use Fear To Sell
How To Get $50,000 In Marketing Resources Free
How To Get $50,000 In Marketing Resources Free...Anytime And Anyplace Michael Senoff is the CEO and publisher of HardToFindSeminars.com, the world's leading free digital audio business library. His site is truly awe inspiring! In the click of your … [Continue reading] about How To Get $50,000 In Marketing Resources Free
The Case Against Knock Off Artists
It's a shame the word 'artist' is connected to that small yet unimaginative segment that pilfers both successful products and advertising copy. Case in point. Sometimes an ad comes along that totally tips the scales of the market. Usually, it's for … [Continue reading] about The Case Against Knock Off Artists
Victor Schwab and The Little Known Book That Launched A $100 Million Company
Two powerhouse direct marketers credit the same little known book by Frank Bettger for their success: Gary Bencivenga, the world's greatest living copywriter and Marty Edelston, the founder of the $100 million per annum company, Boardroom. After … [Continue reading] about Victor Schwab and The Little Known Book That Launched A $100 Million Company
Robert Allen Ad: “My Big Mouth Could Make You A Millionaire” (Real Estate Swipe File)
Robert Allen has been one of the most successful information marketers in the real estate arena for over twenty years. Though he may not be writing the copy, this guy knows how to use space advertising and invests millions each year in print media … [Continue reading] about Robert Allen Ad: “My Big Mouth Could Make You A Millionaire” (Real Estate Swipe File)
Lead Generation Ad for a Correspondence School: 2 Art Lessons FREE
Here's a text book lead generation ad for art lessons by mail. The advertiser followed in the profitable footsteps of the Famous Artists School. For complete details simply mail the special invitation certificate below and we will send you … [Continue reading] about Lead Generation Ad for a Correspondence School: 2 Art Lessons FREE
Money, Power, Love…13 “New” Eugene Schwartz Space Ads
Here's an update to 100 Money Blueprints. If you haven't gotten an email from me with the password, just turn to page 4 of 115 in "100 Money Blueprints" and enter the last word on page 4 as the password. In this update, you'll find ads for … [Continue reading] about Money, Power, Love…13 “New” Eugene Schwartz Space Ads
A Christmas Story
There's always something new to be discovered. Somehow, I've stumbled through the last few decades without encountering Rian B. Anderson's heartwarming, "A Christmas Story." Thanks to Carl Galletti for letting me know about it. … [Continue reading] about A Christmas Story