Here's the billion dollar advertising collection that turbocharges the money making power of the world's most stolen advertising book. Because this collection is now part of a larger (and far more expensive) archive, it will soon be put out to … [Continue reading] about 100 Money Blueprints
The Penalty of Leadership (Download Elvis’ Favorite Ad)
Ad man, Julian Watkins surveyed 50 top advertising personalities in search of candidate ads for his book, The 100 Greatest Advertisements. The Penalty of Leadership, a space ad for the Cadillac Motor Car Company, was written by Theodore MacManus and … [Continue reading] about The Penalty of Leadership (Download Elvis’ Favorite Ad)
Gary Halbert Ad #22: How YOU Can Turn Box-Tops Into Gold!
Gary Halbert wrote this ad in 1974 under the nom de plume, Ellen Michael. I stumbled upon this ad last week in an aging stack of space ads in my closet and don't recall seeing it before. The offer was for a book entitled: "How to Turn Box-Tops … [Continue reading] about Gary Halbert Ad #22: How YOU Can Turn Box-Tops Into Gold!
Maxwell Sackheim Ad #32: The Pelman Institute of America
This ad was written by Max Sackheim in 1928 for the self-help course du jour, "Scientific Mind Training" by The Pelman Institute of America. This super successful offer paired with Max Sackheim's hyper-testing methodology resulted in dozens of … [Continue reading] about Maxwell Sackheim Ad #32: The Pelman Institute of America
How Does This 69-Year-Old Doctor Have The Body Of a 30-Year-Old?
Here's an interesting space ad which has been making the rounds for the last few months. The headline, "How Does This 69-Year-Old Doctor Have The Body Of a 30-Year-Old?" stops the reader in his tracks and the photo pays it off with a startling … [Continue reading] about How Does This 69-Year-Old Doctor Have The Body Of a 30-Year-Old?
Victor Schwab Ad #8: A Message to Bookkeepers Wishing To Earn
This ad was written 89 years ago by 21-year-old copywriter, Victor Schwab, who now firmly belongs to the Pantheon of great advertising people of the 20th Century. This example reminds us that great advertising is timeless. Schwab laser targets … [Continue reading] about Victor Schwab Ad #8: A Message to Bookkeepers Wishing To Earn
Derren Brown Turns the Tables On the Ad Men
Advertorial Example #16: (Skin Cream Advertising)
Here is an interesting advertorial-style, skin cream ad (Hydroxatone) that's making the rounds. Click on the image for the 517 KB PDF. … [Continue reading] about Advertorial Example #16: (Skin Cream Advertising)
Recession Beater #4: Small Business Marketing Consulting
One man's crisis is another man's opportunity. We're all familiar with this concept. Mold remediation companies, bankruptcy firms and oil spill contractors all depend on others' setbacks for their livelihoods. The crisis-opportunity dynamic … [Continue reading] about Recession Beater #4: Small Business Marketing Consulting
Recession Beater #8: Distressed Virtual Real Estate
One of the upshots of the exodus from the real estate and mortgage professions is the thousands of domains which are being dumped by the virtual roadside. In the past few months, I've scooped up quite a few premium domain names in the real estate … [Continue reading] about Recession Beater #8: Distressed Virtual Real Estate
Recession Beater #1: The Power Of Self-Belief
A woman with a day full of dreadful household chores ahead of her remembers that she has an energy pill in her pocket. She takes the pill and soon has buoyant energy all day, finishing her work in half the usual time. Later in the day, when her … [Continue reading] about Recession Beater #1: The Power Of Self-Belief
Columbia University Home Study Courses
Is home study marketing the wave of the future? It's got a few things going for it. First, it plays to the "cocooning" behavior that happens during economic downturns. The term became popular during the last major recession of the … [Continue reading] about Columbia University Home Study Courses
How To Persuade Total Strangers to Send Millions of Dollars To Your Home
This ad hails from direct response powerhouse, Ben Suarez. It was written in the 1970's, yet it captures the essence of the business opportunity market, even today. People are still looking for someone that'll take them by the hand and give … [Continue reading] about How To Persuade Total Strangers to Send Millions of Dollars To Your Home
On Marketing and the “True Believers”
It's been about two decades since I've been a "true" sports fan. I like Winston Churchill's definition of a fan or fanatic: "A fanatic is one who can't change his mind and won't change the subject." I'm also partial to Eric Hoffer's The True … [Continue reading] about On Marketing and the “True Believers”
How To Get What The U.S. Government Owes You!
Gary Halbert was a genius at stimulating the greed glands of the broadest swath of the public with offers like this. How To Get What The U.S. Government Owes You! 320 almost secret ways to get something back for your tax dollars right away! I'm sure … [Continue reading] about How To Get What The U.S. Government Owes You!
Is Spiritual Peace Worth 3 Minutes A Day To You? (Religious Advertising #14)
"Is spiritual peace worth three minutes a day to you?" Though this was a frequent headline template in years past, it's rarely encountered nowadays. It's very hard to beat for it's clarity and directness. Other headlines in the same … [Continue reading] about Is Spiritual Peace Worth 3 Minutes A Day To You? (Religious Advertising #14)