Never heard of Mel Martin? Join the club. Countless direct response marketers and copywriters -- some with a very high level of attainment -- greet his name with a blank stare. After Gene Schwartz helped Marty Edelston lay the foundation for … [Continue reading] about Mel Martin — the Deadliest Bullet Copywriter (Space Ad #14: “Practical Golf”)
Protected: 100 Money Blueprints Update & Bonuses
This content is password protected. To view it please enter your password below: Password: … [Continue reading] about Protected: 100 Money Blueprints Update & Bonuses
Albert Lasker and “The Man Who Sold America”
Albert Lasker was surely one of the most fascinating advertising figures of the 20th Century. At the age of 12, he wrote, edited and owned a newspaper: the Galveston Free Press. When he moved to Chicago at the turn of the 20th Century, the teenager … [Continue reading] about Albert Lasker and “The Man Who Sold America”
The Most Exciting Hyperbole In A Lifetime!!!
DO YOU KNOW: Triple exclamation points are a dead giveaway of advertising amateurs? That outrageous metaphors, like "Scottsdale on the Water," undermine credibility? That investment cliches like "ground floor" cause many readers to immediately … [Continue reading] about The Most Exciting Hyperbole In A Lifetime!!!
Deadly Email Marketing Sin #2: Omitting the Link
Imagine a company that spends tens of millions a year on lead generation -- everything from TV and radio to full page space ads and direct mail and banners all over the net. One such company is Fisher Investments with over $35 billion under … [Continue reading] about Deadly Email Marketing Sin #2: Omitting the Link
How To Write Long Copy That Makes Money
Hard to believe the Bencivenga 100 Seminar was over 5 years ago. I continue to meet and do business with many of the attendees of that historic gathering. And speaking of attendees, the B-100 was like the Oscars of direct marketing. Legends and … [Continue reading] about How To Write Long Copy That Makes Money
Shamed By Your Swiping? “The Guardian” Challenges Lawrence
Yesterday was a rare day when I went to look at server stats and noticed hundreds of visitors came to my blog via an article in "The Guardian" by Tom Meltzer entitled: "The advert that just keeps going: It's probably the longest-running ad in … [Continue reading] about Shamed By Your Swiping? “The Guardian” Challenges Lawrence
Beware Of The ‘Shiny Objects’
Seen any shiny objects lately? It's impossible not to because someone is always putting them in front of us. And whether they promise more money, more Internet traffic or some combination thereof, there's a seemingly infinite number of … [Continue reading] about Beware Of The ‘Shiny Objects’
Billy Bloom’s Complete Answers to the J.W.T. Copywriting Test
At last, after a l-o-n-g and tedious migration to a speedier server, I'm able to post new content again. And this is one I've been itching to share. 26 years ago, the mega ad agency, J. Walter Thompson, ran this full page copy test in the New York … [Continue reading] about Billy Bloom’s Complete Answers to the J.W.T. Copywriting Test
Targeting Your Ideal Prospects… Lessons from Mel Martin
Mel Martin has been called the "greatest copywriter you've never heard of." That's because once his direct mail ad copy began mailing in the millions, his employer, Boardroom Inc., kept him under look and key for fear he'd be siphoned … [Continue reading] about Targeting Your Ideal Prospects… Lessons from Mel Martin
Question #4: Describe What Central Park Is To Martians (In Pictures)
Here's another zinger from Billy Bloom's winning submission to the JWT copy test. Thousands answered this test, Billy was one of ten people that landed a position in the ad agency. As a former New Yorker, I love this one. For any New Yorker who's … [Continue reading] about Question #4: Describe What Central Park Is To Martians (In Pictures)
JWT Copy Test Answer: #6 How To Sell Phone Service to a Trappist Monk
Two down and eight to go. Last spring I found the terrific J. Walter Thompson copy test which ran as a full-page ad 26 years ago in the New York Times. Thousands of entries were sent in to the agency, only ten people grabbed spots. Mystery writer, … [Continue reading] about JWT Copy Test Answer: #6 How To Sell Phone Service to a Trappist Monk
Embedding A YouTube Video That Plays Directly In the Gmail Inbox
This has got more potential than anything I've seen in a while. If you do any form of email marketing, this is something you'll want to test asap because now you can embed YouTube videos that play directly in your customers' Gmail … [Continue reading] about Embedding A YouTube Video That Plays Directly In the Gmail Inbox
Conversion Rate Case Study: A 400% Pop
At first, I thought my friend, Karl Blanks, got a degree in rocket science just so he could make room silencing jokes about it. Now, after seeing an article in CNN Money entitled, "Google's favored rocket scientist?," it's clear there's evergreen PR … [Continue reading] about Conversion Rate Case Study: A 400% Pop
Swiping Successful Business Models Part II (The Institute of Children’s Literature)
This is the tried-and-tested lead generation ad for The Institute of Children's Literature. It's been going strong for over 30 years in both space and direct mail. This space ad is the latest incarnation of the piece written by legendary … [Continue reading] about Swiping Successful Business Models Part II (The Institute of Children’s Literature)
18-Year-Old Millionaire Copywriter: Lillian Eichler
The year was 1919. 18-year-old copywriter, Lillian Eichler, was working for the New York Ad Agency of Ruthrauff & Ryan. Her first problem: To move 1,000 dusty copies of the pre-1900 Encyclopedia of Etiquette, written by Eleanor Holt, which … [Continue reading] about 18-Year-Old Millionaire Copywriter: Lillian Eichler